Brand Tone

Harmonious, balanced, cost-conscious, and relaxing

Brand Values

• •Harmony
• •Balance
• •Cost-effectiveness
• •Well-being
• •Sensory pleasure

Best Practices

• •Emphasize the cost-saving and energy-saving benefits of using Thermomix for tea preparation.
• •Focus on the concept of 'harmony of aromas' in wine pairing, cooking, and coffee when creating content.
• •Highlight the aspects of balance and well-being associated with the brand and its products.
• •Showcase tea preparation as a moment of relaxation and sensory pleasure.
• •Maintain transparency and build trust by addressing consumer concerns and providing clear information about the brand.

Social Perception

A brand associated with balance, naturalness, sensory pleasure, and cost-effectiveness.

Copy Examples

• •Discover the harmonious blend of flavors with Harmonie der Aromen, creating perfect pairings for your culinary creations.
• •Experience the balance of nature in every cup of our Harmonietee, a moment of relaxation and well-being.
• •Save money and energy with Thermomix! Prepare your favorite tea quickly and efficiently, enjoying a flavorful and cost-effective experience.
• •Unlock the secret to harmonious living with Harmonie der Aromen, where balance and well-being come together.
• •Indulge in the art of tea preparation with Thermomix, creating a symphony of aromas that awakens your senses and soothes your soul.