Brand Tone

Empowering & Affirming, Inclusive & Welcoming, Passionate & Purposeful, Positive & Hopeful, Direct & Sincere

Brand Values

• •Pride & Self-Acceptance
• •Equality & Inclusivity
• •Authenticity
• •Community & Support
• •Purpose & Empowerment

Best Practices

• •Develop a Brand Voice Guide
• •Understand Your Audience Deeply
• •Be Consistent Across All Channels
• •Lead with Purpose
• •Review and Refine Regularly

Social Perception

The brand is likely largely unknown, and its social perception is neutral or non-existent. This means there's a blank slate, which can be an advantage in carefully crafting a desired image.

Copy Examples

• •Wear Your Story. Live Your Truth. Our new collection is here to help you shine with pride and purpose.
• •Every color, every identity, every love is celebrated here. Join the Pride Purpose Now family and let's make the world a more inclusive place, one vibrant tee at a time! #PridePurposeNow #LoveIsLove #BeYou
• •More than just a hoodie, it's a statement. Crafted with care and designed to empower, this piece reminds you to embrace your authentic self every single day. Feel the pride, live with purpose.
• •Shine Brighter for Less: Purposeful Pride, Special Prices!
• •At Pride Purpose Now, we believe that everyone deserves to live authentically and with purpose. We're more than a store; we're a community dedicated to celebrating LGBTQ+ identities and championing equality. A portion of every purchase powers change. Join us.