Brand Tone

Elegant, natural, and evocative, emphasizing the Brazilian heritage and the pure, high-quality essence of the home fragrances.

Brand Values

• •Purity
• •Elegance
• •Naturalness
• •Brazilian Heritage
• •Quality

Best Practices

• •Use evocative language to highlight the natural and high-quality aspects of the home fragrance.
• •Differentiate the brand clearly from other 'Pure Essence' businesses by emphasizing the Brazilian origin and unique product offerings.
• •Incorporate sensory details (scents, textures, ambiance) to enhance the feeling of 'pure essence' in the home.
• •Maintain a consistent brand voice across all platforms to build recognition and trust.
• •Leverage visually appealing content that showcases the products within elegant, home settings to reinforce the brand's essence.

Social Perception

A sophisticated brand that embodies natural elegance, high-quality ingredients, and a connection to Brazilian heritage, setting it apart from other brands with the same name. The brand should be perceived as authentic, luxurious, and dedicated to enhancing the home environment with pure, natural fragrances.

Copy Examples

• •Transform your home into a sanctuary with Pure Essence, where the vibrant scents of Brazil meet serene tranquility.
• •Experience the untouched beauty of Brazilian botanicals, captured in our exquisite home fragrances. Pure Essence: Nature, refined.
• •Infuse your space with the soul of Brazil. Our Pure Essence collection brings the warmth and purity of South America to your everyday life.
• •Elevate your senses with Pure Essence, crafted from the finest natural ingredients. Discover the art of home fragrance, redefined.
• •Pure Essence: Where luxury meets nature. Experience the unparalleled purity and captivating aromas of our Brazilian-inspired home fragrances.