Brand Tone

Playful and Humorous, Enthusiastic and Fan-Oriented, Informal and Approachable, Trendy and Youthful

Brand Values

• •Self-Expression and Individuality
• •Community and Fandom
• •Fun and Lightheartedness
• •Relatability
• •Quality and Care (Implied)

Best Practices

• •Know Your Niches Deeply: Understand the specific language, inside jokes, characters, and sentiments of the fandoms (ACOTAR, Fourth Wing) and the general audience for witty/sarcastic products. Use authentic terminology that resonates.
• •Embrace Playful & Informal Language: Use contractions, emojis (appropriately), slang (if it fits the niche, e.g., "BookTok"), and direct, friendly addresses. Avoid overly formal or corporate-sounding language.
• •Inject Humor and Enthusiasm: Let the passion for the products and the fandoms shine through. Don't be afraid to be a little cheeky, sarcastic (where appropriate for the product), or overly enthusiastic about new releases relevant to the target audience.
• •Focus on Self-Expression and Community: Frame products as ways for customers to show their unique personality or their connection to a beloved series/community. Use "you" and "your" frequently to make it personal.
• •Stay Current and Engaging: Keep up with trends within the relevant communities (e.g., new book releases, popular TikTok sounds or memes) and incorporate them naturally into the copy to maintain relevance and encourage interaction. Ask questions and invite engagement.

Social Perception

Targeted Appeal, Niche Provider, Emerging Brand, Positive within its Niche

Copy Examples

• •Spill the tea (or coffee) like you're in the Night Court. ☕✨ Our 'Velaris is My Home Address' mug is here to make your mornings magical. Perfect for strategizing your day or just re-reading your favorite chapters. #ACOTAR #BookTokSwitzerland #Wthings
• •Warning: May spontaneously start talking about my fictional husband. 🤷‍♀️ This cap gets it. Wear your 'Mentally in Velaris' mood loud and proud. Shop the vibe at wthings.ch! #SarcasticAndStylish #BookishHumor #WthingsCaps
• •Still not over Xaden Riorson? Neither are we. 🔥🐉 Rock your rebellion with our latest Fourth Wing inspired tee. Perfect for dragon riders in training (or just looking cool). Get yours before they fly off the shelves! #FourthWing #XadenRiorson #RomantasyFashion #WthingsStreetwear
• •Hey Bookworms & Statement Makers! 👋 Looking for a way to show off your fave fandom or just your awesome personality? From cheeky mugs to BookTok-approved tees, wthings.ch has got you covered. What are you repping today? 👇 #Wthings #ExpressYourself #SwissOnlineShop
• •Because adulting is hard, but your mug can make it funnier. 😂 Our new collection of 'truth bomb' an-is here to perfectly match your vibe. Which one is screaming your name? Check them all out at wthings.ch! #FunnyMugs #Relatable #WthingsCH #MorningCoffee