Brand Tone

A discordant mix of standard e-commerce language and extreme, offensive rhetoric, creating a jarring and contradictory brand voice.

Brand Values

• •sustainability
• •product quality
• •provocation
• •bigotry
• •rejection of inclusivity

Best Practices

• •Immediate Removal of Offensive Content
• •Establish Clear Brand Values
• •Develop a Consistent Brand Voice
• •Create a Tone & Style Guide
• •Align All Content with Core Values

Social Perception

Difficult to gauge due to lack of independent reviews; potentially overwhelmingly negative for those encountering offensive content, perceiving the brand as hateful and unprofessional. For those only seeing social media, it might appear as just another edgy, alternative fashion label.

Copy Examples

• •Crafted from 100% organic ring-spun cotton for a smaller footprint. This product is made just for you when you order, helping us fight overproduction. Look good, feel good, and support a more thoughtful way of shopping.
• •🕷️ NEW DROP 🕷️ The Revenge Hoodie is here. Limited stock. Don't sleep on this. #WStyle #Streetwear #Y2K
• •Unleash your dark side. Our latest collection features bold graphics on eco-friendly materials. Because we care about the planet, just not everyone on it.
• •Engineered for the outcast. This 180 g/m² single jersey tee is made from premium organic cotton, with a medium fit and double-needle topstitch. Built to last while you break the rules.
• •Q: Why are some sizes not available? A: We don't cater to everyone.