Brand Tone

Nurturing, Community-Focused, Passionate, and Professional

Brand Values

• •Arts Education
• •Community Engagement
• •Personal Growth & Self-Expression
• •Quality Instruction
• •Inclusivity
• •Collaboration
• •Joy & Passion

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the key characteristics of WSPA's voice (Nurturing, Community-Focused, Passionate, Professional, Inclusive). Include examples of do's and don'ts for language, style, and common phrases.
• •Know Your Audience Segments: Tailor messaging slightly for different groups (e.g., parents of young children, adult learners, teens) while maintaining the core brand tone. For instance, the tone with parents might emphasize safety and development, while with adults, it might focus more on personal enrichment and fun.
• •Emphasize Storytelling & Community: Share stories of student successes (with permission), instructor spotlights, and the impact of WSPA in the West Seattle community. This reinforces the nurturing and community-focused values.
• •Ensure Consistency Across All Platforms: Whether it's a website update, an Instagram caption, a Facebook event, or an email newsletter, the tone should feel consistently like WSPA. Regular review of content across channels can help maintain this.
• •Train and Empower Staff/Contributors: Anyone creating content for WSPA should understand and be able to embody the brand's tone of voice. Provide them with the voice guide and encourage them to immerse themselves in WSPA's community spirit.

Social Perception

WSPA is generally perceived as a valuable local resource that provides quality arts education and performance opportunities. They are seen as a supportive learning environment with experienced leadership and a family-oriented approach, contributing positively to the West Seattle community.

Copy Examples

• •Instagram Post (Image: Young dancers in a ballet class, smiling): Nurturing a love for dance, one step at a time! ✨ Our little stars in Pre-Ballet are not just learning positions, they're building confidence, making friends, and discovering the joy of movement. Join our West Seattle performing arts family! Link in bio for class schedules. #WSPAdance #WestSeattleKids #BalletLove #CreativeCommunity #FutureStars
• •Website Homepage Headline: West Seattle Performing Arts: Your Community Hub for Creative Expression and Professional Arts Training.
• •Email Snippet (for new student inquiries): Welcome to West Seattle Performing Arts! We're thrilled you're interested in joining our vibrant community. Whether you're taking your first step into the arts or honing advanced skills, our experienced and supportive faculty are here to guide and inspire you. Explore our diverse classes in dance, music, and theatre, and find your artistic home with us. Let's discover your potential together!
• •Facebook Ad (targeting adults for a new class): Rediscover your passion or try something new! Our Adult Tap Class at WSPA is the perfect way to de-stress, get active, and connect with fellow arts enthusiasts in West Seattle. No experience? No problem! Our instructors create a fun, welcoming space for all levels. Sign up today and tap into your rhythm! #WSPAadults #WestSeattleArts #TapDance #CommunityFun #LifelongLearning
• •Local News/Blog Feature Snippet (promoting a show): Experience the magic of live performance right here in West Seattle! West Seattle Performing Arts proudly presents 'A Midsummer Night's Dream Ballet.' Our dedicated students and passionate instructors have poured their hearts into this enchanting production. Come support your local artists and be swept away by their talent and dedication. It's more than a show; it's a celebration of our community's creativity. [Dates, Times, Ticket Link] #WSPAperforms #WestSeattleEvents #SupportLocalArts #PerformingArts