Brand Tone

Elegant, sophisticated, personal, and story-driven with a touch of confidence in quality.

Brand Values

• •Elegance & Timelessness
• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Ethical Craftsmanship & Sustainability
• •Affordable Luxury
• •Authenticity & Innovation

Best Practices

• •Focus on 'Storytelling' Not Just Selling: Frame product descriptions and social media posts around the idea of the jewellery playing a role in the customer's life and personal story, rather than just listing features.
• •Emphasize Quality and Craftsmanship Subtly: Instead of just saying 'high quality,' describe the aspects that make it high quality – 'meticulously crafted 925 sterling silver,' 'designed for enduring beauty,' 'heirloom-worthy pieces.'
• •Highlight Ethical Craftsmanship and Sustainability: Showcase any sustainable practices or ethical sourcing of materials in a transparent way.
• •Encourage User-Generated Content: Invite customers to share their stories and experiences with the jewellery, creating a community and adding authenticity to the brand.
• •Use High-Quality Visuals: Ensure all photos and videos showcase the jewellery in an elegant and appealing way, emphasizing its craftsmanship and timeless beauty.

Social Perception

Eraya Jewellery wants to be perceived as a brand that offers exquisite, ethically crafted, high-quality jewellery that allows customers to express their individuality and create lasting memories. The brand aims to balance luxury with accessibility, offering timeless pieces that are both elegant and enduring.

Copy Examples

• •A piece not just worn, but felt – a subtle whisper of sophistication for your everyday.
• •Eraya Jewellery offers more than just silver; we offer a timeless expression of love and individuality, beautifully crafted to capture and celebrate precious moments.
• •Eraya Jewellery brings you ethically crafted, high-quality 925 sterling silver, because true elegance should be accessible and enduring.
• •Crafted to tell your story. Discover the Eraya collection and find the piece that speaks to you.
• •More than an ornament, a piece of art and a legacy. Eraya Jewellery: Elegance with a purpose.