Brand Tone

Empowering, elegant, and accessible

Brand Values

• •Individuality and Self-Expression
• •Quality and Style
• •Customer-Centricity

Best Practices

• •Lead with Empowerment: Always frame the copy around the customer's self-expression. Use words like 'your,' 'discover,' 'create,' and 'define' to make the message about her, not just the product.
• •Balance Elegance and Accessibility: Use sophisticated language to describe the products ('curated,' 'chic,' 'timeless') but keep the call-to-action and promotional language simple, clear, and direct to maintain accessibility.
• •Tell a Story: Incorporate the brand's belief that 'every outfit tells a story.' Use storytelling in captions and product descriptions to connect the clothing to life experiences, memories, and aspirations.
• •Highlight Value Beyond Price: While discounts are a key driver, frame them as an opportunity to access quality and style. Instead of just '50% Off,' try '50% Off Your Next Style Investment.'
• •Maintain a Consistent Visual and Verbal Identity: Ensure the empowering and elegant tone of the copy is reflected in the high-quality, clean aesthetic of the website and social media visuals. Consistency across all touchpoints builds a strong, recognizable brand identity.

Social Perception

Positive, with customers highlighting good value, product quality, and reliable customer service. Perceived as trustworthy and a good source for deals.

Copy Examples

• •Your story, your style. Our new collection of dresses has arrived to help you tell it. Each piece is designed not just to be worn, but to be lived in. Find the silhouette that speaks to you. #WsernaStyle #ExpressYourself #NewCollection
• •Effortless elegance shouldn't come with a high price tag. Discover our curated collection of timeless accessories, now with 15% off your first order. Quality style is closer than you think. Shop now. #Wserna #AffordableElegance #FashionDeals
• •Define Your Own Elegance. Explore fashion that empowers you to be unapologetically yourself.
• •One day, three stories. Your style, your rules. Unlock your style potential with outfits for every moment. #Wserna #OutfitInspo #StyleSwitch
• •Your New Favorite Outfit is Waiting (and it's on sale!)