Brand Tone

Friendly and Approachable, Playful and Enthusiastic, Caring and Empathetic, Helpful and Informative

Brand Values

• •Pet Happiness and Well-being
• •Innovation and Practicality
• •Quality and Reliability
• •Strong Pet-Owner Bond
• •Community Engagement

Best Practices

• •Always Prioritize the Pet's Perspective (and the Owner's Love): Frame benefits around how the product makes the pet happier, healthier, or safer, and how that, in turn, delights the owner. Use language that shows you 'get' pet ownership.
• •Embrace Playful Language and Emojis (Appropriately): Incorporate fun words, puns (if they fit naturally), and relevant emojis (especially on social media) to maintain an upbeat and friendly vibe. Don't overdo it in more formal communications like transactional emails, but keep the warmth.
• •Ask Engaging Questions: Encourage interaction by posing questions to your audience in social media captions and even in email marketing. This reinforces the community and approachable aspects of the brand.
• •Be Enthusiastic and Positive: Let your genuine love for pets shine through in your writing. Use positive framing and highlight the joy that pets and your products bring.
• •Create a 'Brand Voice Guide' Snippet: Even a simple internal list of 'Words We Use' (e.g., furball, bestie, paw-some, zoomies) and 'Words We Avoid' (e.g., overly technical jargon, negative framing) can help ensure everyone writing for the brand stays consistent with the established friendly, caring, and playful tone.

Social Perception

Positive, Trustworthy (for pet products), Modern and Trendy

Copy Examples

• •🐾 Bye-bye, boredom! 👋 Say hello to endless zoomies and happy purrs with our new PouncePal Interactive Toy! 🎉 Designed to keep your furry genius engaged and entertained for hours. Who's ready for playtime? Tag a pet parent who needs this! #Barkepurr #HappyPets #NewToyJoy #PlaytimePros
• •Does your best friend deserve the sweetest dreams? 😴 Our CloudNine Calming Bed is like a warm hug for anxious pups and kitties. Give them the gift of ultimate comfort and watch them drift off to dreamland. ✨ Shop now and save 15% - because they're family! [Link] #BarkepurrComfort #PetWellbeing #SweetDreams
• •Grooming day just got a major upgrade! 😻✨ Watch this floof turn into a purr machine with our GentleGroom Glove. No more fur-nadoes, just happy pets & happy you! 😉 #Barkepurr #PetGrooming #TikTokPets #ProblemSolved #CatLove #DogLove
• •🎉 Weekend Wags & Whiskers! Spoil Your Furball with 20% Off EVERYTHING! 🐾 (Email Body Snippet): Hey Pet Lover! Ready to make this weekend extra special for your four-legged family member? At Barkepurr, we believe every tail wag and happy purr is precious. That's why we're giving you 20% off our entire store...
• •Mealtime zoomies? 💨 Help your speedy eater savor every bite with our FunFeeder Slow Bowl! Its clever design promotes healthier digestion and turns feeding into a fun challenge. More happy tummies, less gobbling! Your pet will thank you (probably with extra cuddles!).