Brand Tone

Sophisticated & Elegant, Modern & Fresh, Aspirational & Alluring, Confident & Assertive, Sensual & Evocative

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Modernity & Innovation
• •Timelessness (with a modern twist)
• •Exclusivity/Luxury (implied)

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., sophisticated, modern, alluring, confident) and, equally important, adjectives that it is *not* (e.g., casual, traditional, overly sweet, subdued). Provide examples of 'do' and 'don't' phrases.
• •Focus on 'How' You Say It: Remember that tone is not just about *what* you communicate but *how*. Use evocative and sensory language that aligns with the feeling of luxury and modernity.
• •Understand Your Target Audience: Tailor the sophistication and specific cultural references (if any) to resonate with the aspirational lifestyle of your desired customer base. The voice should make them feel understood and intrigued.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a TikTok video, or a customer service email, the core tone should remain recognizable. Adapt the formality slightly based on the platform, but the underlying personality should be consistent.
• •Review and Refine Regularly: Periodically audit your content to ensure it still aligns with your brand's tone and values. As the brand evolves, the tone might need subtle refinements. Create a style guide that includes tone of voice guidelines for all team members and collaborators.

Social Perception

The brand aims to be perceived as a high-quality, modern, and desirable perfume house. The engagement on their Instagram suggests an audience that appreciates aesthetics, luxury, and a certain lifestyle. It's a relatively new or niche brand in the wider perfume market.

Copy Examples

• •Headline: DUKA AURA: Your Invisible Signature. Unforgettable. *Body:* More than a fragrance, AURA is an essence. A modern whisper of Bourbon vanilla, powerful and fresh, designed to linger long after you've left the room. Define your presence.
• •Social Media Post (Image: Perfume bottle with silk fabric): *Caption:* Elegance redefined. AURA by DUKA captures the art of modern perfumery – a scent that is both timeless and boldly new. What moments will you make unforgettable? #DUKAAura #ModernVanilla #SignatureScent
• •Product Description Snippet: Experience AURA. We believe in the power of exquisite craftsmanship. Each bottle holds an Eau de Parfum with a 20% concentration of the finest fragrance oils, offering a captivating, long-lasting trail that speaks of sophistication and fresh confidence.
• •Email Subject Line: Discover AURA: The Scent of Modernity and Timeless Allure. *Email Body Preview:* Step into a world where fragrance is an art form. DUKA AURA is a contemporary masterpiece, a bold reinterpretation of vanilla that's anything but ordinary. Dare to be remembered.
• •Short Ad Copy: DUKA AURA. Powerful. Fresh. Uniquely You. This isn't just vanilla. This is your new signature. [Link to shop]