Brand Tone

Empathetic & Caring, Expert & Informative, Supportive & Community-Oriented, Solution-Oriented & Positive, Direct & No-Nonsense.

Brand Values

• •Efficacy & Pain Relief
• •Expertise & Innovation
• •Quality & Durability (intended)
• •Patient Empowerment & Non-Invasive Care
• •Sustainability & Ethical Manufacturing
• •Community & Support
• •Trust & Recognition

Best Practices

• •Lead with Empathy: Always acknowledge the user's pain and frustration. Use language that shows understanding and a genuine desire to help them find a solution.
• •Highlight Expertise (Founder & Design): Regularly mention that the WristWidget® was invented by a Certified Hand Therapist. Explain the unique design aspects that target TFCC injuries specifically and promote healing.
• •Focus on Benefits, Not Just Features: Instead of just saying 'non-elastic material,' explain *why* that's important (e.g., 'provides stable support without over-compressing the delicate ulnar head, crucial for TFCC healing'). Connect features to the user's goal of pain relief and returning to activities.
• •Maintain a Hopeful & Empowering Voice: Position the WristWidget® as a tool that enables recovery and a return to a fulfilling life. Share success stories and testimonials to build confidence and hope.
• •Be Clear, Direct, and Informative: Use straightforward language to explain the product, the TFCC injury, and how the WristWidget® works. Avoid jargon where possible, or explain it clearly. Provide resources and encourage users to learn more (e.g., through the blog, videos, or support group).

Social Perception

Generally positive, perceived as highly effective and life-changing by many, especially those with TFCC injuries. The founder is seen as a credible and caring expert. Some perceive it as overpriced, and issues with fit and durability are occasionally reported.

Copy Examples

• •Headline: Rediscover Life Without Ulnar Wrist Pain. Expert-Designed Relief for Your TFCC Tear. Body: Invented by a Certified Hand Therapist, the WristWidget® offers targeted support to help your TFCC heal, so you can get back to what you love – naturally and without surgery. Join over a million people who've found relief.
• •Headline: Don't Let Wrist Pain Hold You Back. The Proven Path to TFCC Recovery. Body: Tired of ulnar-sided wrist pain dictating your life? The WristWidget® is uniquely designed to stabilize your wrist, promoting healing for TFCC tears. Feel the difference and regain your strength and confidence. Learn more and take the Weight Bearing Test today.
• •Headline: Support Your Recovery, Sustainably. Effective TFCC Relief, Made with Care. Body: Experience effective relief from TFCC tear pain with the WristWidget®. Designed by an expert hand therapist and responsibly made in our solar-powered, zero-waste facility in Hawaii. Because healing your wrist and caring for our planet go hand-in-hand.
• •Headline: More Than Just a Brace. It's Your Partner in TFCC Healing. Body: The WristWidget® isn't just about support; it's about empowering your body's natural healing. Understand your TFCC injury, find community support, and take control of your recovery journey. Invented with expertise, shared with compassion.
• •Headline: From a Hand Therapist’s Clinic to Your Wrist: Targeted TFCC Tear Support. Body: Born from a passion to heal and a deep understanding of wrist biomechanics, the WristWidget® is the trusted choice for TFCC tears. Experience precise, non-elastic support that allows for healing without unnecessary restriction.