Brand Tone

Authentic, Empowering, and Creative

Brand Values

• •Personal Expression
• •Customization and Uniqueness
• •Community and Support
• •Resilience and Authenticity

Best Practices

• •Always use a genuine, direct, and personal voice. Share behind-the-scenes content and stories. The founder's personality is a key asset and should remain at the forefront of the brand's communication.
• •Center the copy around the customer. Use language that speaks directly to their desire for expression, their personality, and their story (e.g., "Your story," "Designed for you," "Express your mood").
• •Employ strong verbs and encouraging phrases that inspire creativity and self-expression. Words like "Create," "Design," "Express," "Empower," and the slogan "Come Get Stacked Properly" reinforce the brand’s dynamic and personal nature.
• •Consistently refer to the products as "artwork for your wrist," "wearable art," and "creative expressions." This elevates the product beyond simple jewelry and reinforces its unique value proposition.
• •When appropriate, lean into the brand's Cleveland roots and its identity as a small, Black-owned business. This fosters a sense of community and connection with customers who value supporting local and founder-led brands.

Social Perception

Customers who have engaged with the brand perceive it positively, praising fast turnaround, creative, and unique designs. Public awareness is low, suggesting a niche audience primarily reached through word-of-mouth or direct outreach. The overall perception for those who encounter it is that of a small, authentic, founder-led craft business.

Copy Examples

• •Your Vibe, Your Stack. Don't just wear jewelry. Wear your story. Whether you're feeling bold, spiritual, or a little bit of both, we craft the bracelets that speak your language. What story do you want your wrist to tell today? Let's create it together. #WristwerkCustom #ArtForYourWrist #ComeGetStackedProperly
• •Wear Your Wellness. Align your energy and express your spirit. Our custom holistic bracelets are designed with you in mind, using hand-picked beads to support your journey. Find your balance.
• •Ready for your next piece of art? Hey [Customer Name], your Wristwerk stack is part of your story. But every day is a new chapter. Whether you're celebrating a milestone or just embracing a new mood, we're here to design the next piece of your journey. Let's create something new that's 100% you.
• •Designed By You, For You. This isn't off-the-shelf. This is your personality, your mood, your statement—crafted into a one-of-a-kind bracelet stack. Choose your colors, your metals, and the energy you want to project. We just bring your vision to life. Because art shouldn't be on a wall; it should be on your wrist.
• •Cleveland's Custom Bracelet Artist. It started in Cleveland in 2013 with a mission: to create wearable art that’s as unique as you are. From Shaker Square to the West Side, let's get you stacked properly with a custom design from Wristwerk. Support local, wear original. #ClevelandProud #Wristwerk