Tono de Marca

Authentic, warm, and conscientious; personal, handcrafted, inviting, descriptive, and educational.

Valores de Marca

• •Quality & Craftsmanship
• •Sustainability & Eco-Friendliness
• •Natural & Clean Ingredients
• •Authenticity & Passion
• •Customer-Centricity

Mejores Prácticas

• •Lead with Authenticity: Always maintain the personal, handcrafted voice of the brand. Use "I" and "my" when appropriate to reinforce the personal touch from the founder, Hannah. Share behind-the-scenes content and stories that connect with the audience on a human level.
• •Highlight Core Values in Every Message: Whether it's a product description or a social media post, weave in keywords like "hand-poured," "small batch," "clean-burning," "eco-friendly," "natural," and "woman-owned." This repetition reinforces brand values and what makes the company special.
• •Focus on the Sensory Experience: Use descriptive and evocative language to help customers imagine the scents and the ambiance the candles create. Words like "cozy," "fresh," "calming," "inviting," and "exceptional" help to sell the experience, not just the product.
• •Educate Your Audience: Briefly explain *why* certain ingredients or processes are used. Short snippets about the benefits of soy-coconut wax, the clean burn of cotton wicks, or the reusability of the jars add value and build trust with consumers who are increasingly conscious of their purchases.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the clean, minimalist, and warm aesthetic of the photography is matched by the copy. The language should be clear, uncluttered, and friendly. Avoid overly corporate or complex jargon. The goal is to create a seamless brand experience across all platforms.

Percepción Social

Overwhelmingly positive, with customers praising strong, pleasant scents, clean and long-lasting burn, minimalist design, and eco-friendly attributes. Perceived as trustworthy, high-quality, and a desirable small, woman-owned business to support.

Ejemplos de Copy

• •Introducing 'Twilight' — our newest reason to stay in. Imagine the calming crackle of a wood wick fire on a snowy day, captured in a candle. Hand-poured with our signature soy-coconut wax for a clean, long-lasting burn. Let this scent set the mood for your next moment of peace. ✨ #WrightwoodCandleCo #NewScent #CozyVibes #HandPoured #CleanBurning
• •Give the gift of exceptional fragrance. Our candles are hand-poured in small batches in Denver, CO, using only clean, natural ingredients. With a minimalist design that complements any home, it's a gift they'll truly love and use. Shop our collection of soy-coconut candles and find the perfect scent for someone special. #GiftIdeas #ShopSmall #MadeInDenver #NaturalCandles
• •From a Chicago neighborhood to our cozy Denver studio, Wrightwood Candle Company was born from a passion for clean, beautifully fragranced candles. I'm Hannah, and I pour my heart into every small batch. My mission is simple: to create distinctive, eco-friendly candles that make your space smell exceptional and feel like home. All of our materials are sourced right here in the US. #WomanOwned #ArtisanCandles #OurStory
• •The secret to a perfect evening? The warm glow and beautiful aroma of a Wrightwood candle. Our eco-friendly soy-coconut wax candles are phthalate-free and made with essential oil-infused fragrances. Pin this for home fragrance inspiration that is both beautiful and clean. #HomeDecor #CandleLover #SustainableLiving #Aromatherapy
• •A treat for your home (and you!) ✨ Stock up on your favorite clean-burning candles.