Brand Tone

Empowering, Luxurious, Warm, Aspirational, Modern

Brand Values

• •Female Empowerment
• •Quality & Durability
• •Customer Experience (for the salon's client)
• •Aesthetics & Design
• •Support for Entrepreneurs

Best Practices

• •Center Your 'Why': Always circle back to the core mission of empowering female salon owners. Every piece of copy, from a product description to a social media post, should echo this supportive and uplifting value.
• •Use 'Luxe' Language Sensibly: While the brand is luxurious, ensure the language remains accessible and inspiring, not alienating. Words like 'elegant,' 'sophisticated,' 'premium,' and 'crafted' work well when balanced with 'warmth,' 'comfort,' and 'support.'
• •Speak Directly to Her Dream: Address the aspirations of your target audience – the 'girl salon owner.' Use language that acknowledges her journey, her passion, and her vision for her business.
• •Highlight Both Beauty and Function: Emphasize not only the aesthetic appeal and luxurious feel of the furniture but also its practical benefits – durability, ergonomic design, quality materials, and how these contribute to a better working environment and client experience.
• •Maintain Visual and Verbal Harmony: Ensure the visual elements (photography, website design, social media aesthetic) are consistently luxurious, warm, and modern, reinforcing the tone set by the copywriting. The style seen on their Instagram and Pinterest should carry through all communications.

Social Perception

Positive for Product Quality & Design, Associated with Luxury and Professionalism, Empowering for Female Salon Owners, Limited Independent Reviews

Copy Examples

• •Headline: Your Dream Salon, Beautifully Realized. Body: At Benoravo, we don't just furnish salons; we empower a generation of inspiring women to build their beauty empires. Discover our collection of luxurious, high-quality furniture designed to make your vision a stunning reality. Because when you succeed, we all shine.
• •Headline: Elevate Every Client Experience. Body: From the moment they walk in, envelop your clients in comfort and luxury. Benoravo’s ergonomically designed beauty beds and chic styling chairs are crafted to transform your salon into a haven of relaxation and style. Invest in the experience. Invest in Benoravo.
• •Headline: Be Independent. Be Bold. BeNoravo. Body: For the woman ready to carve her own path in the beauty industry. Benoravo stands with you. Our furniture is more than just equipment; it's a statement of your passion, your independence, and your commitment to excellence. Let's build your dream, together.
• •Headline: The Art of the Salon: Where Comfort Meets Chic. Body: Create a space that reflects your unique style and warmth. Benoravo offers elegantly crafted salon furniture that blends modern aesthetics with unparalleled comfort, ensuring every corner of your salon feels like home, yet utterly luxurious.
• •Headline: More Than Furniture. It's a Partnership. Body: Choosing Benoravo means choosing a partner dedicated to your success. We provide stunning, durable salon solutions and a commitment to helping female entrepreneurs thrive. Build a salon that’s as resilient and beautiful as you are.