Brand Tone

Authentic & Genuine, Passionate & Enthusiastic, Community-Focused & Inclusive, Direct & Informative, Exciting & Aspirational (Giveaways)

Brand Values

• •Authenticity
• •Hands-on Experience & Hard Work
• •Community
• •Quality & Attention to Detail
• •Giving Back
• •Passion for "Wrenching"

Best Practices

• •Stay True to the "Greg A" Voice: Since Greg is the face of the brand, the copy should mirror his authentic, knowledgeable, and enthusiastic communication style seen on YouTube. Avoid overly corporate or sterile language.
• •Use Community-Centric Language: Employ terms like "fam," "crew," "we," and "us" to foster a sense of belonging. Encourage interaction by asking questions and inviting comments.
• •Highlight the DIY/Hands-On Aspect: Emphasize the effort, passion, and satisfaction of building and modifying vehicles. Use action-oriented words related to "wrenching" and "building."
• •Be Direct and Transparent: When talking about products, builds, or giveaways, be clear and straightforward. If explaining something technical, do it in an accessible way, much like Greg does in his videos.
• •Inject Enthusiasm and Passion: Let the genuine love for diesel trucks and the automotive lifestyle shine through. Use exclamation points appropriately and convey excitement, especially around new products or giveaway announcements.

Social Perception

Trusted Source (via Greg A), Community Hub, Desirable Merchandise & Giveaways, Engaging Content Creator

Copy Examples

• •Instagram Post (New T-Shirt Launch): "Built with sweat, grease, and passion. Our new [Shirt Name] tee is for the ones who aren't afraid to get their hands dirty. Grab yours and show 'em what #WrenchWorkz is all about. Link in bio! #DieselLife #DIYer #BuiltNotBought"
• •YouTube Video Description (Truck Build Update): "We're back in the shop, and this [Truck Model] is getting some serious upgrades! We're talking [mention a key part/process] – no shortcuts here, just pure WrenchWorkz dedication. Follow along, ask questions, and let's build this beast together! Don't forget to snag some gear at WrenchWorkz.com to support the builds!"
• •Website Banner (Giveaway Promotion): "YOUR CHANCE TO WIN! This [Truck Year & Model] could be parked in YOUR driveway. Every $1 spent at WrenchWorkz.com gets you entries. Join the WrenchWorkz family and get ready to turn some heads! #TruckGiveaway #DieselPower #WrenchWorkzCrew"
• •TikTok Video Caption (Quick Tip/Tool Showcase): "Quick tip from the WrenchWorkz garage! 🛠️ Ever struggled with [common problem]? Try this [solution/tool]. Real mods, real results. What are your go-to tricks? Share below! #WrenchTip #MechanicLife #DieselMods #WrenchWorkz"
• •Email Newsletter Subject Line: "Behind the Build: [Truck Name] + New Gear Just Dropped!" *Body Snippet:* "Hey WrenchWorkz Fam, Greg A here. We've been burning the midnight oil on the [Truck Name] build (wait 'til you see this week's progress!), and we've also just dropped a fresh line of [New Product Category] inspired by life in the garage. Check it out and remember, every purchase gets you closer to our next big giveaway!"