Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Supportive & Community-Centric, Efficient & Reliable, Authentic & Edgy (with a touch of relatable humor), Approachable & Inclusive

Brand Values

• •Community
• •Passion
• •Support & Empowerment
• •Expertise & Quality
• •Accessibility
• •Authenticity
• •Reliability

Best Practices

• •Embrace the "WREKD" Wisely: Use the brand name and the concept of "wrecking" with a knowing, authentic nod to the FPV experience. It can be a source of humor and relatability, but ensure it always circles back to support, resilience, and the joy of flying.
• •Speak the Language (Authentically): Incorporate common FPV slang and terminology naturally to show you're part of the community (e.g., "send it," "whoop," "cinewhoop," "gap"). Avoid forcing it or sounding out of touch.
• •Balance Expertise with Encouragement: While showcasing deep FPV knowledge is crucial, always make it accessible and encouraging, especially for those new to the hobby. Avoid overly technical jargon without explanation in broader communications.
• •Highlight Community and Support: Regularly weave in messages about the FPV community, the support WREKD Co. offers (advice, repair network, fast shipping), and the shared passion that unites pilots.
• •Maintain Enthusiasm and Passion: Let the genuine excitement for FPV shine through in your copy. Whether it's about a new product, a community event, or the sheer thrill of flying, your passion should be palpable and infectious.

Social Perception

Trusted Supplier, Community Pillar, Expert Resource, Culturally Attuned, Source of Excitement

Copy Examples

• •Headline: Get WREKD. Fly. Repeat. Body: Crashes happen. Awesome flights happen more. Gear up with parts built for the send, from the shop that knows FPV. Shop WREKD Co. – We keep you in the air.
• •Headline: Your Next G.O.A.T. Drone Starts Here. Body: From micro whoops to freestyle beasts, find everything you need to build, tune, and absolutely dominate. WREKD Co.: Fueling your FPV passion, from takeoff to "Oh, I meant to do that."
• •Headline: Join the WREKD Crew. We've Got Your Six (and your spare arms). Body: More than just a store, WREKD Co. is your FPV family. Get expert advice, lightning-fast shipping, and the support you need to push your limits. Let's get flying!
• •Headline: Less Bench Time, More Sky Time. Body: WREKD Co. delivers quality FPV gear, fast. Plus, with our WREKD® Repair Network, even a tough crash won't keep you grounded for long. Explore parts, pre-builts, and local repair pros today.
• •Headline: New to FPV? Welcome to the Addiction. Body: Don't let the learning curve scare you. WREKD Co. makes it easy to start your FPV journey with beginner-friendly kits, expert guides, and a community ready to help. Get your wings with us!