Brand Tone

Playful & Humorous, Attention-Grabbing & Bold, Enthusiastic & Passionate, Informal & Approachable

Brand Values

• •Fun & Entertainment
• •Self-Expression & Individuality
• •Attention & Visibility
• •Innovation & Creativity
• •Fan Spirit & Community

Best Practices

• •Always lean into the playful, humorous, and enthusiastic aspects of the brand. Use exclamation points, energetic verbs, and a conversational style.
• •The product is designed to be an attention-grabber; the copy should reflect this confidence. Don't be shy.
• •Avoid jargon or overly formal phrasing. Speak like a fan talking to other fans – with passion and a bit of cheekiness.
• •Focus on the visual impact and the experience of wearing the helmet – being the center of attention, the life of the party.
• •Share the origin story or customer experiences to add personality and connect with the audience on an emotional (fun) level. Gregg Wilson's own persona is a key asset.

Social Perception

Generally perceived as a fun, unique, and eye-catching way to show team spirit or celebrate. Many are curious and impressed by the designs. The helmets are seen as making the wearer the 'life of the party.' Local media often portrays Gregg Wilson and his helmets in a positive, quirky, and entertaining light as a 'super fan.' Mostly positive or amused, though some comments indicate that sitting behind someone wearing a large helmet at a game could be an obstruction. Recognized as a unique product, with the inventor gaining a degree of niche fame among sports fans who see him on TV.

Copy Examples

• •Headline: Steal the Show! Body: Tired of blending in? Slap on a Wreckin' Ball Helmet and become the instant legend of any tailgate or party. Warning: may cause extreme fun and jealousy. Call to Action: Grab Your Glory!
• •Headline: Go Big or Go Home (Seriously, These Helmets Are BIG!) Body: Why just support your team when you can BE the mascot? Wreckin' Ball Helmets: Maximum spirit, maximum smiles, and probably visible from space. Call to Action: Amplify Your Fandom!
• •Headline: Not Your Average Headwear. Not Your Average Fun. Body: Forget face paint. This is next-level fan gear. Our lightweight, attention-grabbing Wreckin' Ball Helmets are your ticket to being unforgettable. Let's get this ball rollin'! Call to Action: Find Your Wreckin' Ball!
• •Headline: Make an Entrance. No, Make an IMPACT. Body: Whether it's game day, a festival, or just Tuesday, life's too short for boring headgear. Wreckin' Ball Helmets: Engineered for fun, designed to dazzle. Call to Action: Shop the Collection!
• •Headline: Your Brand's New Secret Weapon? A Giant Helmet. Body: Want your business to turn heads? Our custom Wreckin' Ball Helmets are walking, talking (well, almost) billboards that people *actually* want to look at. Call to Action: Get Your Brand Noticed!