Brand Tone

Personal & Passionate, Artistic & Creative, Quality-Conscious

Brand Values

• •Handmade Craftsmanship
• •Quality & Durability
• •Customer Satisfaction
• •Beauty & Elegance
• •Personal Touch & Passion
• •Seasonality & Versatility

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the use of high-quality faux materials and the detailed, handcrafted nature of each wreath.
• •Focus on the Emotional Benefit: Connect the wreaths to feelings of joy, welcome, elegance, and the beauty they bring to a home or as a thoughtful gift.
• •Showcase Versatility and Seasonality: Regularly update copy to reflect new seasonal designs and the ability to create custom pieces for any occasion or style.
• •Use customer testimonials to reinforce the quality and beauty of the wreaths.
• •Highlight Wendy's personal involvement and passion for crafting.

Social Perception

Positive, Trusted, Artisanal, High-Quality Products

Copy Examples

• •"Beautifully handcrafted wreaths designed to add a touch of elegance to your home."
• •"Each wreath is meticulously handcrafted with high-quality faux flowers and greenery, ensuring they stand the test of time."
• •"Wendy's passion for crafting shines through in every unique design."
• •"Our wreaths make thoughtful gifts, bringing joy and beauty to any space."
• •"Experience the beauty of lifelike flowers and natural colors in our seasonal wreath collection."