Brand Tone

sophisticated, minimalist, passionate, descriptive, educational, and expert

Brand Values

• •Quality and Excellence
• •Transparency
• •Cultural Heritage
• •Customer Experience

Best Practices

• •Emphasize Quality and Detail: Always include specific details about the coffee's origin, flavor notes, and processing in your descriptions. This reinforces the brand's expertise and commitment to quality.
• •Maintain a Sophisticated and Minimalist Aesthetic: Use high-quality, clean visuals across all platforms. The copy should be concise, elegant, and informative, mirroring the visual identity.
• •Be Both Educational and Inviting: While providing expert information, maintain a tone that invites customers to explore and learn, regardless of their coffee knowledge.
• •Honor Cultural Roots: Continue to seamlessly integrate Arabic and English in communications to reflect the brand's heritage and appeal to both local and international customers.
• •Leverage Customer Testimonials: Sharing positive feedback from customers reinforces the brand's quality and builds community trust. Incorporate their words into marketing materials where appropriate.

Social Perception

Perceived as a high-end, quality-focused, luxurious, and premium specialty coffee brand, providing exceptional and unique coffees, well-regarded within the community.

Copy Examples

• •Experience the essence of El Salvador. Our new El Guamo, with its distinct notes of milk chocolate, light berries, and hazelnut, is a journey in every cup. Roasted to perfection for any brew method. Discover your new favorite. #wrdroastery #SpecialtyCoffee #FarmToCup
• •From the mountains of Yemen, a coffee of unparalleled complexity. We are honored to present a limited release from the 2020 Qima auction. To preserve its unique character, we've left the tasting notes to your imagination. A truly exceptional tasting experience awaits.
• •This week at wrd roastery, we're celebrating the art of the roast. Our omniroast profile ensures that whether you prefer espresso or filter, you're getting the best from our beans. Explore our collection and elevate your daily ritual.
• •For us, coffee is more than a drink; it's a story of origin, culture, and craft. From the farm to our roastery, we honor the journey of every bean. That's the wrd promise. #ArtisanalCoffee #Transparency #Quality
• •Seeking that classic Brazilian coffee experience? Our Minas Gerais is a full-bodied cup with comforting notes of chocolate, hazelnut, and toasted pecan. The perfect balance of classic and distinctive.