Brand Tone

Friendly, Practical, and Encouraging

Brand Values

• •Sustainability & Eco-Friendliness
• •Convenience & Practicality
• •Family-Centric
• •Health & Safety
• •Australian-Owned

Best Practices

• •Lead with the Problem-Solution: Always frame the conversation around solving a specific, relatable problem for parents (e.g., messy lunches, food waste, soggy food). This keeps the messaging practical and valuable.
• •Use Simple, Encouraging Language: Keep the tone conversational and friendly. Use words like "easy," "simple," "fun," and "mess-free." This makes the brand feel like a helpful friend rather than a corporation.
• •Center the Family: Feature children and family-oriented situations in visuals and text. Use testimonials from parents to build social proof and reinforce the family-centric value.
• •Highlight Eco-Values Clearly: Consistently mention key benefits like "reusable," "zero-waste," and "goodbye single-use plastic." This reinforces the brand's core mission and attracts customers who share those values.
• •Engage with Your Community: Actively feature user-generated content, respond warmly to comments and reviews, and share lunch ideas. This builds a community around the brand and reinforces its friendly, approachable personality.

Social Perception

Wrap'd AU is perceived very positively by its customers. It is seen as an innovative and "game-changing" product that effectively solves a common frustration for parents. Customers describe it as a "fabulous invention" and a "must-have." The brand is viewed as reliable, high-quality, and ethical, an image bolstered by its eco-credentials and Australian roots. The positive feedback from parents and even kindergarten teachers reinforces its reputation as a practical and well-loved solution.

Copy Examples

• •Headline: Tired of the lunchbox-wrap-apocalypse? 🌯💥 Body: Say goodbye to soggy, unraveled wraps! The Wrap'd holder keeps lunch fresh, fun, and completely mess-free. Designed by a mum, loved by kids. #Wrapd #WasteFreeLunches #SchoolLunchHack
• •Headline: Your Secret Weapon for Perfect Lunches. Body: Make, pack, and eat with ease. Our reusable silicone Wrap'd holder is the simple, eco-friendly way to keep everything from wraps to sausage rolls secure. Dishwasher safe and perfect for little hands. Store. Serve. Smile.
• •Image: A vibrant flat-lay of a healthy lunchbox featuring a colorful Wrap'd. Text Overlay: No More Mess. Just Fresh, Fun Food. Description: Discover the reusable food holder that's changing the lunchbox game. Wrap'd makes healthy eating easy and waste-free. #LunchboxInspo #EcoFriendly #ParentingHacks
• •Subject: The Easiest Way to Go Waste-Free. Body: Still using cling wrap? There's a better way. Our Wrap'd holder was created to make your life simpler and our planet cleaner. It's as easy as peeling a banana and keeps food fresh all day. Make the switch your family (and the earth) will love.
• •Headline: Still Thinking About It? Your Lunchbox Will Thank You. Body: Don't let another lunch fall apart. Join thousands of Aussie parents who've made lunchtime easier and cleaner with Wrap'd. Get yours today and end the mess for good.