Tono de Marca

Natural, Stylish, and Conscientious

Valores de Marca

• •Sustainability/Eco-consciousness
• •Craftsmanship/Quality
• •Uniqueness/Style
• •Nature
• •Customer Satisfaction
• •Affordability alongside Quality

Mejores Prácticas

• •Develop a Core Messaging Document: Create a guide that outlines key brand vocabulary (e.g., "handcrafted," "sustainable," "natural elegance," "unique"), phrases to use, and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Prioritize Authenticity and Transparency: The "conscientious" aspect of the brand tone relies on being genuine. Copy should honestly reflect the sustainable practices and handmade nature of the products.
• •Emphasize Benefits Beyond the Product: While describing features (e.g., wood type, lens quality), always link them back to the core values and the feeling they evoke (e.g., "unique style from natural grain," "eco-conscious choice," "lightweight comfort").
• •Visual and Textual Harmony: Ensure that the tone of the copy is consistently reflected in the brand's visual elements (photography style, color palette). The natural, stylish imagery used by WooGlasses should be complemented by copy that evokes the same feelings.
• •Adapt to the Platform, Not the Personality: While the delivery might change slightly for different platforms (e.g., more emojis on Instagram, shorter hooks on TikTok), the fundamental brand voice – natural, stylish, conscientious – must remain consistent. Avoid slang or tones that clash with this established identity.

Percepción Social

WooGlasses aims to be perceived as a provider of stylish, unique, and environmentally responsible eyewear.

Ejemplos de Copy

• •Headline: Discover Your Signature Style, Naturally. Body: Handcrafted from sustainable wood, each pair of WooGlasses tells a unique story. Express your individuality with eyewear that’s as eco-conscious as it is elegant. Shop the collection today and see the world differently. #WooGlasses #NaturalElegance #SustainableStyle
• •Headline: Feel Good About Your Fashion. Body: Why choose between style and sustainability? With WooGlasses, you get both. Our wooden frames are ethically sourced and exquisitely designed, offering a lightweight comfort and a look that’s uniquely yours. Make a statement that matters. #EcoFashion #HandmadeEyewear #WooValues
• •Headline: The Art of Nature, Framed. Body: Experience the intricate beauty of natural wood grain with WooGlasses. Meticulously handcrafted for a perfect fit and timeless appeal. Polarized lenses for your adventures, sustainable materials for your peace of mind. #CraftedForYou #WoodenSunglasses #UniqueByNature
• •Headline: Style That Speaks Volumes, Silently. Body: Let your WooGlasses do the talking. Our collection blends minimalist design with the organic warmth of wood, creating eyewear that’s both sophisticated and down-to-earth. Find your perfect pair and embrace your authentic self. #SimplyStylish #WooEyewear #ConsciousChoice
• •Headline: More Than Just Glasses, It's a Connection. Body: Connect with nature, connect with craftsmanship, connect with your unique style. WooGlasses are designed for those who appreciate quality and care about the planet. Wear the change you want to see. Free worldwide shipping. #SustainableLiving #ArtisanMade #WooGlassesWorld