Brand Tone

Authentic, street-smart, sustainable, enthusiastic, and passionate.

Brand Values

• •Sustainability
• •Quality Curation
• •Authenticity
• •Nostalgia
• •Street Style

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., nostalgic, street-smart, authentic, sustainable), including approved vocabulary, common slang (if appropriate for the 'street' vibe, like 'grails,' 'heat,' 'fire'), and phrases to avoid.
• •Use language that speaks directly to their passion for retro and streetwear culture.
• •Maintain Consistency Across All Channels: Whether it's a TikTok caption, an eBay product listing, or website copy, the core tone and values should be recognizable, adapting slightly in formality or length for the platform but never losing the brand's essence.
• •Incorporate relevant keywords: Optimize your copy by naturally integrating keywords related to vintage clothing, 90s fashion, streetwear, sustainable fashion, and specific brands (e.g., Nike, Carhartt, Adidas).
• •Showcase authenticity: Emphasize the handpicked and reworked nature of your items, highlighting their unique characteristics and stories to appeal to customers seeking genuine vintage pieces.

Social Perception

Positive perception among vintage lovers appreciating the quality and authenticity of handpicked retro and streetwear items.

Copy Examples

• •"Cop the freshest vintage heat! 🔥 Handpicked 90s and Y2K streetwear, straight from our London markets to your wardrobe."
• •"♻️ Level up your style sustainably with our reworked vintage pieces. Giving old clothes a new life, one fit at a time. Shop now and save the planet!"
• •"Deadstock fire alert! 🔥 Get your hands on rare vintage finds you won't see anywhere else. Don't sleep on this!"
• •"Nike, Carhartt, Adidas - all the OG brands you love, handpicked and ready to rock. Check out our latest drop!"
• •"Step back in time with our selection of handpicked Vintage & Retro garments for your delight"