Brand Tone

Professional, Knowledgeable, Helpful, Customer-Oriented, Quality-Focused, Reassuring, Trustworthy, Modern, Stylish

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Safety & Compliance
• •Expertise & Experience
• •Accessibility & Support (DIY & Professional)
• •UK-Based Manufacturing/Operations

Best Practices

• •Always Prioritize Clarity and Accuracy: Ensure all product descriptions, technical details, and installation advice are clear, concise, and factually correct. This reinforces professionalism and trustworthiness.
• •Maintain a Helpful and Supportive Voice: Frame copy around solving customer problems or helping them achieve their vision (e.g., "Let's Create Your Dream Outdoor Space"). Use encouraging language, especially when discussing DIY aspects.
• •Consistently Highlight Quality and UK Craftsmanship: Regularly mention "premium materials," "UK-made," "expertly crafted," and adherence to standards to reinforce the brand's commitment to quality.
• •Use Professional Yet Accessible Language: Avoid overly technical jargon where possible, or explain it clearly if necessary. The tone should be knowledgeable but not intimidating, welcoming both trade professionals and individual homeowners.
• •Showcase Customer Success and Expertise: Incorporate testimonials, case studies (like the Devon project), and "how-to" content to build credibility and demonstrate the positive outcomes of choosing WPS Handrails. This reinforces social proof and the brand's expertise.

Social Perception

Customers generally perceive WPS Handrails as a supplier of high-quality balustrade systems. They are seen as helpful and responsive, particularly in customer service interactions. The products are considered good value and well-manufactured. The provision of detailed installation guides and self-install kits is appreciated, empowering customers to undertake DIY projects. The company is viewed as a knowledgeable authority in their field, offering guidance on product selection and installation. There's a general sense of trust due to their established history (via WPS International) and focus on UK-based operations.

Copy Examples

• •Headline: Elevate Your Space with Premium UK-Made Balustrades. Body: Discover the perfect blend of safety, style, and durability with WPS Handrails. Our expertly crafted glass and stainless steel balustrade systems are designed and manufactured in the UK, ensuring premium quality for your home or commercial project. Design yours online today! Call to Action: Get Your Instant Quote
• •Headline: Your Vision, Our Expertise. Stunning Balconies Made Simple. Body: Transform your property with a sleek Juliet balcony or a modern glass balustrade from WPS Handrails. With over 30 years of manufacturing experience, we provide easy-to-install kits and professional fitting options. Quality materials, exceptional service. Call to Action: Explore Our Range
• •Headline: DIY or Done-For-You: Achieve Flawless Balustrade Installation. Body: Whether you're a seasoned DIYer or prefer a professional touch, WPS Handrails supports you every step of the way. Our self-install kits come with detailed 3D CAD drawings and guides, or opt for our nationwide fitting service for peace of mind. Call to Action: View Installation Guides
• •Headline: Safety Meets Sophistication. BS Certified Balustrades. Body: Invest in safety without compromising on style. WPS Handrails' glass balustrade systems are fully tested to comply with BS 6180:2011, offering robust fall protection and stunning, clear views. Create your dream outdoor space with confidence. Call to Action: Learn About Our Safety Standards
• •Headline: Lasting Quality, Timeless Design. Upgrade with WPS Handrails. Body: From contemporary glass to durable composite decking, WPS Handrails offers premium solutions built to last. We source the best materials and employ skilled UK craftsmen to ensure your project exceeds expectations. Call to Action: Request Free Samples