Brand Tone

Familiar and Accessible, Connecting and Human-centric, Professional yet Engaging, Innovative (initially)

Brand Values

• •Connection: Connecting everyone in an organization, regardless of role or location.
• •Community: Building a sense of belonging and shared purpose at work.
• •Inclusivity: Giving every employee a voice.
• •Productivity & Efficiency: Streamlining communication to get work done faster.
• •Simplicity: Easy-to-use tools that people are already familiar with.

Best Practices

• •Emphasize Inclusivity: Consistently highlight how the tool connects everyone, especially non-desk and frontline workers who are often left out of traditional corporate communication.
• •Focus on Familiarity & Ease of Use: If the tool has an intuitive, social-like interface, make this a core part of the messaging to lower perceived barriers to adoption.
• •Showcase Real-World Impact: Use case studies and testimonials to demonstrate tangible benefits like improved employee engagement, faster problem-solving, or enhanced company culture.
• •Promote Two-Way Communication: Position the tool not just for announcements, but for fostering dialogue, feedback, and a sense of community.
• •Be Human-Centric: Use language that is relatable, empathetic, and focuses on the people using the tool and the positive impact on their work lives, not just an abstract organization.

Social Perception

Positive: Widely seen as user-friendly and effective for improving internal communication, especially for companies with many frontline workers or those looking to create a more connected culture. Praised for its ability to break down silos. Mixed/Neutral: Some associated it with the potential distractions of social media, or had concerns related to Meta's broader data privacy reputation. Competition was stiff from platforms like Microsoft Teams and Slack. Current: The primary perception is now shaped by its discontinuation, leading to uncertainty and the need for users to find alternatives. Workvivo is positioned as the preferred migration path.

Copy Examples

• •Headline: Unite Your Unstoppables. Body: From the front desk to the factory floor, connect every employee and unlock your organization's true potential. Discover [YourToolName] – where everyone has a voice.
• •Headline: Build More Than a Business. Build a Community. Body: Foster a culture of collaboration, engagement, and belonging. [YourToolName] makes it simple to share ideas, celebrate wins, and keep everyone in sync.
• •Headline: Work Smarter, Not Harder. Together. Body: Streamline communication, boost productivity, and make decisions faster. With familiar features and seamless integrations, [YourToolName] is the intuitive platform your teams will actually love to use.
• •Headline: Is Your Entire Workforce Connected? Body: Don't let valuable insights and talent go untapped. [YourToolName] empowers every employee, on any device, anywhere, to contribute, collaborate, and feel valued.
• •Headline: The Future of Work is Connected. Are You? Body: Transform your internal communications from top-down broadcasts to dynamic conversations. See how [YourToolName] helps leading companies build stronger, more agile, and more informed teams.