Brand Tone

Tech-Savvy & Modern, Enthusiastic & Lifestyle-Oriented, Customer-Focused & Reassuring, Direct & Informative

Brand Values

• •Quality & Performance
• •Innovation & Modernity
• •Customer Satisfaction & Support
• •Accessibility & Convenience
• •European Presence & Compliance

Best Practices

• •Develop a Brand Voice Chart: Document the core characteristics of Projexia's tone (e.g., Tech-Enthusiast, Supportive, Innovative, Clear) with "do's and don'ts" for language and style. This serves as a guide for all content creators.
• •Know Your Audience: Understand who you're talking to. Content for tech-savvy early adopters might differ slightly from content for families looking for easy entertainment solutions, but the core brand values should remain consistent.
• •Prioritize Clarity and Benefits: While being enthusiastic and modern, always ensure the core message about product benefits (e.g., image quality, ease of use, portability, smart features) is clear and easy to understand. Avoid overly technical jargon where simpler, benefit-driven language works better.
• •Be Consistent Across All Channels: Whether it's a website product page, a social media update, an email newsletter, or a customer service interaction, the tone should feel consistently "Projexia." This builds brand recognition and trust.
• •Listen and Adapt (Slightly): Pay attention to customer feedback and how they talk about your products. While maintaining core brand identity, allow for slight nuances in tone based on platform and audience engagement. For example, TikTok might allow for a more playful tone than a formal warranty document, but both should still reflect the overarching brand personality.

Social Perception

A provider of high-quality, modern home entertainment solutions, connecting with a broad audience using current digital channels, with a strong focus on French-speaking markets in Europe.

Copy Examples

• •Projexia: Your Living Room, Transformed. Experience Cinema-Quality Brilliance, Effortlessly.
• •Upgrade your movie nights! 🎬✨ Our new [Projexia Model Name] projector brings stunning HD clarity and smart Android features right to your wall. Compact, powerful, and ready for your next binge-watch. Link in bio for next-gen entertainment! #Projexia #HomeCinema #TechUpgrade #MovieNight #SmartProjector
• •Dive into a world of vibrant colors and sharp detail with the Projexia P70. Engineered for modern life, it boasts seamless Wi-Fi connectivity, built-in Netflix & YouTube, and a 2-year warranty for total peace of mind. Your portable cinema adventure starts here!
• •Psst... Your Epic Home Cinema is Waiting (Special Offer Inside!)
• •Unbox the WOW! 🤩 Watch how the Projexia Mini [Model] turns any space into a mega-screen. #ProjexiaMagic #PortableProjector #GadgetGoals #HomeEntertainment #TikTokTech