Brand Tone

aspirational yet accessible, inspiring, modern, conscious, and friendly

Brand Values

• •Sustainability & Eco-consciousness
• •Design & Aesthetics
• •Quality & Functionality
• •Innovation
• •Well-being & Joy
• •Community

Best Practices

• •Always Lead with Value, Weave in Values: Start by highlighting the benefit to the customer (e.g., convenience, style, a better way to pack lunch) and then seamlessly integrate brand values like sustainability or design excellence. For example, "Enjoy your meals on-the-go with our beautifully designed Porter Bowl, made from durable, BPA-free materials."
• •Use Inspiring and Positive Language: Focus on empowerment and positive change rather than guilt or fear. Phrases like "elevate your everyday," "sip smarter," "make a difference," and "join the movement" work well. Avoid overly technical jargon unless explaining material benefits clearly.
• •Keep it Clean and Modern: Mirror the product aesthetics in the copy. Use clear, concise language. Avoid clutter and overly ornate descriptions. Let the quality and design of the products speak for themselves, supported by elegant copy.
• •Emphasize "And" not "Or": W&P's strength lies in offering products that are *both* stylish *and* sustainable, functional *and* beautiful. The copy should reflect this by avoiding an implication that consumers have to choose one over the other.
• •Be Authentic and Relatable: While aspirational, the tone should still feel grounded and achievable. Share real-life uses, user-generated content, and practical tips. Acknowledge the journey towards sustainability is ongoing and imperfect, inviting customers to participate rather than dictating. Use a friendly, approachable voice, especially on social media.

Social Perception

Stylish & Modern, Eco-Friendly Champion, High Quality, Innovative, Trustworthy, Aspirational but Attainable

Copy Examples

• •Meet the newest hue in our Porter Bottle family: Desert Clay. 🏜️ Sip smarter, tread lighter. Crafted from durable borosilicate glass and wrapped in protective silicone, it’s your everyday reminder that sustainability can be beautifully simple. Where will your Porter Bottle take you today? #wandp #PorterBottle #SustainableStyle #HydrateInStyle #EcoFriendlyLiving
• •Beyond the pantry staples, a truly conscious kitchen starts with the tools you choose. Imagine mornings brightened by perfectly brewed coffee in your Porter Mug, and vibrant, waste-free lunches packed in our Seal Tight Bowls. It’s not just about what you eat, but how you live. Discover small swaps for a big impact on your daily joy and our planet. ✨ #wandp #ConsciousKitchen #SustainableLiving #EcoHome #MindfulChoices
• •Tired of flimsy plastic containers that stain and warp? 🫠 Upgrade your lunch game with our Porter Bowl! 🥗 Leak-proof, microwave-safe, and oh-so-chic. Lunch never looked (or felt) so good. #wandp #MealPrepUpgrade #NoMorePlastic #SustainableSwaps #LunchGoals #TikTokMadeMeBuyIt
• •What's your favorite way to reduce waste in the kitchen? 🌿 We're always looking for fresh ideas! Share your top tip below 👇 and let's inspire each other to live a little greener. #wandp #SustainabilityTips #CommunityLove #EcoWarriors #GreenLiving
• •At W&P, we believe that living well and living sustainably go hand in hand. That's why we design beautiful, functional products that make it easier (and more delightful) to make choices that are good for you and good for the planet. From your morning coffee to your evening cocktail, we're here to help you eat, drink, and live well. Every single day. #wandp #LiveWell #SustainableFuture #DesignForLife #EcoConscious