Brand Tone

Friendly, Fun, and Helpful

Brand Values

• •Fun and Enjoyment: Central to their mission is making the toy buying experience enjoyable. They aim for playtime to be "fun and engaging."
• •Ease and Convenience: They prioritize a "quick and easy checkout" and flexible options for customers.
• •Quality and Value: Wowow Toys states they offer "high-quality toys" that are "designed to last" at "affordable" and "low wholesale prices."
• •Customer Focus and Helpfulness: They aim to "wow with our service and quality" and offer "helpful service" through suggestions, advice, and direct chat.
• •Variety and Choice: They offer a "diverse range of toys suitable for kids of all ages" and a "vast selection of toys."

Best Practices

• •Embrace Playful Language: Use enthusiastic and positive words. Incorporate light-hearted phrases and exclamations where appropriate (e.g., "Wow!", "Yay!", "Adventure Awaits!").
• •Prioritize Helpfulness: Frame copy around solving customer needs, whether it's finding the right toy or understanding delivery options. Use clear, straightforward language, avoiding jargon.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions (e.g., "we've," "it's") and address the customer directly and warmly. The "Meet the Wowsers" page is a good example of this.
• •Focus on the Joy of Play: Highlight the fun, educational, and developmental benefits of the toys. Connect with the emotional aspect of gift-giving and children's happiness.
• •Be Consistent Across All Channels: Ensure the friendly, fun, and helpful tone is reflected in website copy, social media posts, email communications, and customer service interactions. Refer to internal brand guidelines if available.

Social Perception

Customers generally seem to perceive Wowow Toys positively, particularly regarding value for money and product quality. The brand is seen as offering a wide selection of toys at competitive prices. Their customer service is generally viewed as helpful. They are perceived as a budget-conscious option for parents seeking quality toys.

Copy Examples

• •Unlock hours of giggles and adventures! 🧸 Explore our amazing range of toys, perfect for every little dreamer and explorer. Find their new favourite today!
• •Choosing the perfect toy should be child's play! 😉 Our friendly Wowsers are here to help. Chat with us live for personalized picks that'll make their eyes sparkle!
• •Big smiles, small prices! 🎉 Discover top toy brands and our exclusive Wowow Toys collection, all designed for quality fun without breaking the piggy bank.
• •Ready, set, PLAY! 🚀 From speedy scooters to creative craft kits, we've got everything to make playtime WOW. Plus, enjoy super-fast delivery right to your door!
• •Got a question about your order or need a toy-tastic recommendation? Our awesome customer care team is always happy to help make your Wowow Toys experience a breeze!