Brand Tone

Warm, Pet-Centric, Craftsmanship-Focused, Quality-Oriented, Customer-Friendly, Reassuring, Slightly Informal but Professional

Brand Values

• •Quality Craftsmanship
• •Pet Well-being and Comfort
• •Aesthetic Appeal
• •Customer Satisfaction
• •Reliability

Best Practices

• •Always Prioritize the Pet's Perspective: Frame benefits and features around the pet's comfort, happiness, and security. Use emotive language that resonates with pet owners (e.g., "cozy retreat," "happy place," "beloved companion").
• •Highlight Craftsmanship and Quality: Consistently mention the "handmade" nature, "quality materials," "durability," and "attention to detail" to reinforce the premium value of the products.
• •Maintain a Warm and Approachable Voice: Even when discussing product specifications, keep the language friendly and accessible. Address customers directly and empathetically, as if speaking to a fellow pet lover.
• •Showcase Social Proof Authentically: Use real customer photos and testimonials. When addressing any negative feedback (like past packaging issues), be transparent about improvements to build trust.
• •Ensure Visual Consistency: Accompany copy with high-quality images and videos that reflect the brand's values – well-lit photos of pets enjoying the stylish houses in attractive home settings. This reinforces the message of quality and aesthetic appeal.

Social Perception

Positive product perception, appreciation for customization, good customer service (generally), areas for improvement addressed

Copy Examples

• •Headline: Give Your Best Friend the Stylish Comfort They Deserve. Body: Tired of unsightly metal crates? Our handcrafted wooden dog houses are designed to be a beautiful part of your home and a cozy sanctuary for your beloved pet. Made with love and the finest materials, because they're family. #WowWoodPets #LuxuryPetHome #DogComfort
• •Headline: More Than Just a Crate, It's a WowWood Home. Body: From playful pup to serene senior, your dog deserves a den they adore. Our custom-built wooden houses offer the perfect blend of safety, style, and snugness. See why pets (and their parents) are giving us five stars! [Link to reviews] #HandmadeWithCare #PetSanctuary #StylishPetFurniture
• •Headline: Crafted by Hand, Loved by Paws. Body: At WowWood, we started by building a dream dog house for our own furry family member. Now, we bring that same passion and quality to yours. Discover durable, beautiful wooden pet furniture that makes your pet smile and your home shine. #DogHouseDesign #PetLovers #QualityCraftsmanship
• •Headline: Your Pet's Happy Place, Beautifully Designed. Body: Looking for a dog crate that doesn’t compromise on your home's aesthetics? WowWood offers elegant wooden solutions, handcrafted for comfort and style. Customizable to fit your space and your pet’s personality perfectly! #InteriorDogHouse #PetDecor #WowWoodShop
• •Headline: Peace of Mind for You, Ultimate Comfort for Them. Body: Our sturdy, eco-friendly wooden dog houses are built to last, providing a safe and serene retreat for your furry companion. Easy to clean and a joy to look at – it’s the upgrade you both have been waiting for. #SecurePetSpace #EcoFriendlyPet #HappyDogHappyLife