Brand Tone

Adventurous, Enthusiastic, and Welcoming.

Brand Values

• •Community and Inclusivity
• •Passion for Adventure and Nature
• •Accessibility
• •Quality and Experience

Best Practices

• •Always Use the Ohana Concept: Consistently integrate the Ohana (family) message into your communication to reinforce the sense of community and inclusivity. This differentiates the brand from being just another rental shop.
• •Emphasize the Experience Over the Product: Frame your copy around the feelings and memories customers can create (e.g., the thrill of flying, a peaceful paddle, an unforgettable day) rather than just the technical specs of the gear.
• •Maintain an Enthusiastic and Encouraging Tone: Your language should always be positive, energetic, and encouraging. Use exclamation points and engaging questions to invite interaction and share excitement.
• •Showcase Real People and Nature: Continue using authentic, high-quality visuals of real customers and the beautiful local scenery of Tisvildeleje. This builds trust and anchors the brand in its unique location.
• •Be Direct and Personal: Maintain the personal touch by using we and speaking directly to the customer. When appropriate, referencing the founders (Narayana and Julie) can enhance the brands authentic, family-run feel.

Social Perception

Perceived as a specialized, local, passion-driven, authentic, and innovative business with a strong connection to its environment, an engaged customer base, and a professional, transparent approach.

Copy Examples

• •That golden hour glow hits different on the water. ✨ Ready to find your balance and paddle into the sunset? Our boards are waiting for you in Tisvildeleje. Join the #WowsurfOhana. Link in bio to book your next adventure!
• •Always wanted to try Stand Up Paddleboarding? We make it easy. Our friendly instructors will have you gliding on the water in no time. No experience? No problem! Your adventure starts here. Learn more at wowsurf.dk.
• •Why ride the waves when you can fly over them? Experience the incredible feeling of E-Foiling with Wowsurf. It's quieter than you think, easier than it looks, and more fun than you can imagine. Get your License to Fly with us! Book your course today.
• •Water, wind, and waves. That's our happy place. At Wowsurf, we're more than a rental shop—we're a family (Ohana) of adventurers. Whether you're on a SUP, a bike, or a foil, you're part of our crew. Tag your adventure buddy!
• •Surf or turf? Why not both? Explore the coast of Tisvildeleje from two perspectives. Grab a paddleboard for a session on the water, then hit the forest trails on one of our mountain bikes. Your perfect day of adventure, all in one place. Visit Wowsurf.dk.