Brand Tone

Aspirational yet accessible, personal and relatable, confident and direct, with a touch of playful boldness.

Brand Values

• •Accessibility
• •Quality & Expertise
• •Customer Experience
• •Luxury & Aspiration

Best Practices

• •Always Bridge Luxury and Affordability: Consistently use language that pairs premium concepts ("luxury," "high-quality," "European essence") with value-based words ("affordable," "smart price," "for daily use"). This reinforces the core brand promise.
• •Tell the Founder's Story: Regularly weave the narrative of the two brothers and their mission into the copy. This adds authenticity and a relatable, personal touch that differentiates the brand.
• •Focus on the "W.O.W. Effect": Use descriptive, sensory language that evokes emotion and the feeling of experiencing the fragrance for the first time. Focus on confidence, allure, and the memorable impression the scents leave.
• •Highlight the Heritage: Mention the 50 years of family experience in the fragrance industry to build credibility and underscore the quality and expertise behind the products.
• •Maintain a Confident and Slightly Playful Tone: Use bold, direct statements and questions. Incorporate the playful tagline or similar bold phrases to create a memorable and confident brand personality.

Social Perception

Perceived as a reliable Indian brand that delivers on its promise of 'affordable luxury.' Customers see it as a smart choice for long-lasting, quality fragrances without high price tags, appreciated for good quality, lasting scent, and attractive packaging, suitable for personal use and gifting.

Copy Examples

• •Experience Luxury. Not The Price Tag. You were born to stand out. Our Aaliya perfume, with its enchanting floral notes, offers a touch of premium elegance for your everyday. Feel the W.O.W. effect.
• •The Scent of Confidence. Now within Reach. Don't just enter a room, own it. W.O.W. Perfumes are crafted with European essences for a long-lasting fragrance that announces your arrival. Why pay more for luxury?
• •From Our Family to Yours: 50 Years of Fragrance Expertise. We believe everyone deserves to feel luxurious. Born from a passion for quality scents, we bring you premium perfumes, without the premium cost. Discover your signature scent with us.
• •The Ultimate Gift is a W.O.W. Moment. Looking for the perfect gift? Our specially curated gift sets feature our best-loved fragrances for him and for her. Give the gift of affordable luxury.
• •Why Walk Naked? Your fragrance is your ultimate accessory. Complete your presence with a scent that's as unique as you are. Bold, captivating, and surprisingly affordable. That's the W.O.W. promise.