Brand Tone

Friendly, Personal, and Trustworthy

Brand Values

• •Customer-Centricity
• •Craftsmanship and Quality
• •Personalization and Creativity
• •Reliability

Best Practices

• •Lead with the "Why": Always start with the story. Remind the audience that you are a small, family-run business born from a passion for creating. This humanizes the brand and builds a personal connection.
• •Use "We" and "Our": Write copy using collective and personal pronouns like "we," "our," and "us" to reinforce the idea of a dedicated team behind the products, rather than a faceless company.
• •Highlight Personalization: In every piece of content, emphasize the custom and personalized nature of the products. Use words like "unique," "custom-made," "personalized for you," and "one-of-a-kind."
• •Incorporate Social Proof: Regularly share snippets of 5-star reviews and customer photos (with permission) in your marketing. This validates your brand values of quality and customer satisfaction through the voice of the consumer.
• •Maintain a Helpful and Approachable Voice: In all communicationsfrom ad copy to customer service repliesensure the tone is friendly, helpful, and accommodating. End with open-ended invitations for custom requests, such as "Drop us a message if you have an idea!" to reinforce customer-centricity.

Social Perception

The public perceives WowLondon as a reliable and high-quality provider of unique, personalized gifts. Customers see it as a go-to source for creative and well-made items, backed by excellent and responsive customer service. The brand is seen as a small, personable business that cares about its products and customers, rather than a large, impersonal corporation.

Copy Examples

• •New tails are wagging for our latest creation! ✨ Introducing our new personalized pet tags. 3D printed with love and care in our Hampshire workshop, they're the perfect way to add a little personality to your furry friend's collar. Durable, cute, and completely custom. DM us to create yours! #WowLondon #3DPrinted #PetTag #HandmadeUK #DogLovers
• •The Perfect Gift Doesn't Exi... Struggling to find a truly unique birthday gift? From custom cake toppers that steal the show to personalized keyrings they'll use every day, we create memorable 3D printed gifts that are made just for them. Shop our collection and give a gift they'll never forget.
• •From Our Home to Yours. Discover unique, personalized 3D printed gifts, crafted with care in the heart of Hampshire.
• •See What Everyone's Loving! Ever wonder what our most popular creations are? This month, you've been loving our personalized docking stations and custom name keyrings! See why these fan-favorites are getting 5-star reviews for their quality and unique charm. P.S. Got a custom idea? We’d love to hear it!
• •Personalized Book Nook | Custom 3D Printed Bookend | Gift for Book Lovers. Lose yourself in a good book without losing your page! Our custom 3D printed book accessories are the perfect companion for any bookworm. Made from durable materials and personalized just for you, it's a chapter-perfect gift. Have a special request? Just send us a message! We love bringing your ideas to life.