Brand Tone

Aspirational yet accessible, friendly, and enthusiastic, using positive and inviting language, often telling a story connected to a desirable coastal lifestyle, and maintaining a personal, warm communication style.

Brand Values

• •Curation and Quality
• •Cornish Lifestyle
• •Customer-Centric Service
• •Accessibility and Inclusivity
• •Sustainability

Best Practices

• •Lead with "Wow": Use enthusiastic and positive adjectives (e.g., stunning, gorgeous, beautiful, inspiring) to reflect the brand name and the excitement of discovering a new treasure for the home.
• •Tell a Cornish Story: Always link products back to the Cornish lifestyle. Mention the sea, the landscape, slow living, or local charm to sell not just an object, but a feeling.
• •Emphasize Curation and Craft: Use words like handpicked, curated, artisan, crafted, and unique to reinforce the brand's commitment to quality and design-led products over mass-produced items.
• •Maintain a Warm, Personal Voice: Write as if you are speaking to a friend. Use welcoming language, ask questions to engage your audience, and always highlight the friendly, personal service available in-store.
• •Balance Aspiration with Accessibility: While showcasing beautiful, aspirational room sets, ensure the copy remains grounded and accessible by mentioning a range of styles and budgets, and by highlighting practical benefits and solutions for the home.

Social Perception

Perceived as a high-quality, trustworthy, and inspiring local gem, offering unique, stylish homewares and gifts distinct from mass-market retailers. The exceptional, friendly, and helpful customer service is a significant differentiator, establishing it as a must-visit destination for capturing the Cornish aesthetic.

Copy Examples

• •Say hello to the softest, dreamiest addition to your sofa! ✨ Our new collection of bouclé cushions has just landed in-store and online. Inspired by the soft light of a Cornish morning, they're perfect for adding warmth, texture, and a touch of effortless style to any room. Come feel the cosy for yourself! #WowCornwall #CornishHome #CoastalLiving #NewArrivals #CosyHome
• •☀️ Your Summer Sanctuary Awaits | Fresh Finds for Sunny Days!
• •Located in the heart of Wadebridge, WowCornwall is a lifestyle boutique offering a curated collection of beautiful furniture, homewares, and gifts. Inspired by our coastal surroundings, we handpick quality, design-led pieces to help you create a home you love. Step inside and find your 'wow' moment.
• •Handcrafted by artisans, this stunning ceramic vase captures the ever-changing blues of the Cornish sea. Its reactive glaze means no two pieces are exactly alike, giving you a truly unique work of art. Perfect for showcasing fresh blooms from the garden or as a standalone statement piece on your mantel. A touch of coastal charm, thoughtfully made.
• •Refreshing your home? ✨ Find unique, stylish homewares right here in Wadebridge. Shop local at WowCornwall!