Brand Tone

Passionate, Independent, Community-Focused, Resilient & Frank, Curated, Nostalgic/Retro

Brand Values

• •Championing Independent Art
• •Preservation of Alternative Culture
• •Authenticity
• •Inclusivity
• •Curatorial Excellence

Best Practices

• •Embrace the "Alternative" Angle: Always lean into what makes Wow Cool different. Use language that speaks to an audience looking for something outside the mainstream (e.g., "unearth," "raw," "revolutionary," "boundary-pushing").
• •Speak with Passion and Knowledge: Convey genuine enthusiasm for the products and artists. Share insights, behind-the-scenes details, or what makes a particular comic or zine special. This reinforces expertise.
• •Foster a Sense of Community: Use inclusive language ("join us," "your community"). Highlight artist collaborations, interviews, and events to show Wow Cool is more than just a store.
• •Maintain Authenticity: Avoid overly corporate or slick marketing speak. The tone should feel like it's coming from a fellow enthusiast and long-time participant in the scene, perhaps with a touch of its punk/DIY roots.
• •Be Visually Consistent (Even in Text): While this is about copywriting, ensure the language aligns with the visual identity. If the visuals are gritty and independent, the copy shouldn't be overly polished or formal. The slightly retro, curated feel of the brand should come through.

Social Perception

Respected Niche Player, Resource for Unique Finds, Supportive of Artists, Potentially Struggling but Passionate

Copy Examples

• •Headline: Dive Deeper Than the Mainstream. Body: Unearth the raw, the real, the revolutionary. Wow Cool has been your independent source for alternative comics, zines, and unique sounds since '88. Discover your next obsession. Call to Action: Explore the Collection.
• •Headline: Beyond Superheroes. Beyond the Bestseller List. Body: We live for the ink, the paper, the stories that don't fit neatly on big-box shelves. Wow Cool champions the artists who dare to be different. Find your voice here. Call to Action: Shop Indie Now.
• •Headline: Still Flipping Pages in a Digital World. Body: There's magic in the tangible. From hand-stapled zines to beautifully bound graphic novels, Wow Cool celebrates the art you can hold. Join a community that gets it. Call to Action: Get Your Hands on Some Art.
• •Headline: Fueling the Alt-Comics Fire Since 1988. Body: For over three decades, Wow Cool has been a beacon for the unconventional, the challenging, and the brilliantly bizarre in comics and art. What will you discover? Call to Action: Browse New Arrivals.
• •Headline: Your Shelf is Begging for Something Radically Different. Body: Tired of the same old stories? Wow Cool curates the most exciting, boundary-pushing works from the world of alternative comics and beyond. It's time to wow your cool. Call to Action: Find Your Wow.