Brand Tone

sophisticated, aspirational, and celebratory

Brand Values

• •Quality
• •Consumer Focus/Experience
• •Extensive Portfolio/Variety
• •Leading Marketing Company

Best Practices

• •Maintain Sophistication and Aspiration: Use refined language that speaks to quality and a premium experience. Avoid overly casual slang or jargon that doesn't align with the established image of offering high-end beverages.
• •Focus on the "Social Moment": Continuously tie products back to the idea of enhancing social gatherings, celebrations, and shared experiences, as per their motto.
• •Highlight Quality and Portfolio Breadth: Regularly remind the audience of the premium nature of the brands they carry and the extensive selection available, catering to diverse tastes within the premium segment.
• •Be Engaging and Inviting: While maintaining sophistication, the tone should still be inviting and encourage interaction, especially on social media. Ask questions, suggest pairings, and create a sense of community around the enjoyment of quality beverages.
• •Ensure Visual and Textual Harmony: On platforms like Instagram, ensure the copywriting complements the aspirational and high-quality visuals. The text should enhance the story the image is telling, reinforcing the overall brand message of premium enjoyment.

Social Perception

As a Purveyor of Premium Beverages: Among consumers interested in international wines and spirits, WOW Beverages is likely perceived as a key supplier offering a wide selection of established brands. Their physical wine shop and online presence cater to this image. Impact of Negative Publicity: The significant news coverage regarding tax evasion allegations and legal issues has likely impacted their social perception negatively among the general public and business community, potentially raising concerns about corporate governance despite any subsequent legal clarifications or acquittals. Customer Service (Limited Data): The single available website review points to a customer valuing the product but suggesting usability improvements, indicating an expectation of quality that extends to packaging. Industry Recognition: Their longevity since 1992 and position as an early importer of wines and spirits suggest a historically significant role in the Kenyan beverage market. Partnerships like the one with Faxe Beer also indicate industry standing.

Copy Examples

• •Instagram Post (Image of a vibrant cocktail with their spirits): Craft your perfect evening. ✨ Discover the exceptional smoothness of [Brand Name Spirit] and elevate your cocktail game. What masterpiece will you create tonight? #WowBeveragesKE #LuxurySpirits #CocktailHour #KenyaNights #SpicingUpLifesMoments
• •Facebook Ad (Carousel showcasing different wine regions they import from): Embark on a global wine journey without leaving home. From the sun-kissed vineyards of Argentina to the classic chateaux of France, WOW Beverages brings the world's finest wines to your table. Explore our diverse collection and find your next favourite. Link in bio to shop! #WowWines #KenyanWineLovers #InternationalWines #FineWine #SocialMoments
• •Website Banner (Promoting a seasonal offer): Celebrate the Season with WOW! 🥂 Enjoy exclusive offers on select premium spirits and wines. Perfect for gifting or making your festive moments unforgettable. Shop now and let us add the sparkle! #WowCelebrations #FestiveDrinks #PremiumBeveragesKenya #LimitedTimeOffer
• •Email Marketing Subject Line (For a newsletter): Unlock a World of Flavour: New Arrivals & Expert Picks from WOW Beverages (Body Snippet): This month, we're thrilled to introduce new additions to our curated collection, alongside handpicked selections perfect for your upcoming gatherings. Discover the stories behind the bottles and let WOW Beverages help you spice up life's social moments.
• •Promotional Tweet/X Post: Planning a get-together? 🎉 Let WOW Beverages handle the drinks! Wide selection of premium wines, spirits & more delivered to you. Make your social moments truly special. Visit wowbeverages.co.ke #Kenya #PremiumDrinks #PartyPlanning #WowDelivers