Tono de Marca

Aspirational & Educated, Celebratory & Social, Accessible & Commercial

Valores de Marca

• •Curated Quality
• •Enhancing Social Moments
• •Consumer-Centricity
• •Market Leadership & Trust

Mejores Prácticas

• •Center the "Moment": Always frame the product within a social context. Instead of just describing the wine, describe the occasion it’s perfect for (e.g., "the ideal companion for a sunset barbecue," "the toast of your next big achievement").
• •Balance Expertise with Accessibility: Use descriptive, educated language for flavor profiles ("notes of blackberry and a hint of coffee") but keep the overall message simple, friendly, and focused on enjoyment.
• •Use the "Spice Up" Motto Creatively: Integrate the brand's motto—"Spicing up life's social moments"—and its variations into campaigns, social media hashtags, and website copy to reinforce the core brand value.
• •Educate to Build Trust: Use blog posts, social media carousels, or video content to educate customers on topics like "How to Pick the Right Rosé" or "Whisky Cocktails for Beginners." This solidifies the brand's position as a knowledgeable guide.
• •Maintain a Consistent Visual Language: Ensure that all photography and graphics align with the sophisticated but celebratory tone. Use high-quality images of people enjoying social moments with the beverages, alongside clean, elegant product shots.

Percepción Social

Positive Customer Service, Reputable and Established, Trusted for variety and expertise. Acknowledged past controversies but current perception is strong.

Ejemplos de Copy

• •Don't just have a weekend, make it a memory. Our Leyda Reserva Pinot Noir is the perfect partner for your Saturday roast or late-night conversations. Rich, smooth, and made for sharing. Tap the link in our bio to spice up your social moment. #WowBeverages #WinesOfTheWorld #Kenya #WeekendVibes
• •Just Landed: Discover New Flavors from France & Argentina
• •Introducing the Guerdon Champagne Brut. Crisp notes of green apple and citrus with fine, elegant bubbles. It's not just a drink, it's the start of a celebration. Perfect for milestones, big wins, or simply making Friday feel special.
• •Spicing Up Life's Social Moments. Your Celebration Starts Here.
• •The holidays are for sharing. Our festive collection is now live! From rich red wines to bubbly champagnes, find the perfect pairing for your celebrations at up to 20% off. Shop now and get same-day delivery in Nairobi. #SpicingUpMoments