Brand Tone

Natural and Earthy, Authentic and Handcrafted, Practical and Informative, Trustworthy and Quality-Focused, Friendly and Approachable (aspirational)

Brand Values

• •Sustainability and Eco-friendliness
• •Craftsmanship and Tradition
• •Quality and Durability
• •Natural Aesthetics
• •Customer Satisfaction (aspirational)

Best Practices

• •Prioritize "Natural" and "Sustainable" Language: Consistently use words like "natural," "eco-friendly," "sustainable," "handcrafted," "ethically sourced," "traditional," and "artisan" where appropriate.
• •Focus on Benefits Beyond the Product: Highlight how the products enhance a lifestyle – creating peaceful garden retreats, offering privacy naturally, or adding rustic charm.
• •Maintain an Authentic Voice: Avoid overly corporate or slick marketing language. Keep the tone grounded, honest, and reflective of a business that values craftsmanship.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the features that demonstrate it – "robust 1-2cm thick horizontal branches," "handwoven for unique character," "sustainably harvested."
• •Be Transparent and Responsive (especially addressing the negative feedback): In all communications, including responses to reviews or inquiries, maintain a helpful, respectful, and solution-oriented tone. Clearly communicate about sourcing, crafting processes, and delivery expectations.

Social Perception

Positive Product Perception, Trusted Retailer (largely), Areas for Improvement, Eco-Conscious Appeal

Copy Examples

• •Homepage Banner: "Embrace Nature's Design. Discover handcrafted willow and hazel hurdles, sustainably sourced for a garden that’s both beautiful and enduring."
• •Product Description (Hazel Hurdle): "Crafted with tradition, built for today. Our robust hazel hurdles are handwoven from ethically coppiced wood, offering a timeless, natural boundary that breathes with your garden and stands strong against the elements."
• •About Us Snippet (if they create a dedicated page): "At Wovenwood, we believe in the simple beauty of natural materials. From our Staffordshire base, our family champions traditional craftsmanship to bring you sustainable, handcrafted wooden pieces that transform your outdoor space into a haven of tranquility."
• •Social Media Post (if active): "There's a unique story in every weave. ✨ Our handcrafted garden screens are more than just a feature; they're a commitment to sustainable beauty and lasting quality. #WovenWoodUK #NaturalGardening #SustainableLiving #HandcraftedQuality"
• •Email Newsletter Subject: "Bring Enduring Charm to Your Garden with Wovenwood's New Arrivals"