Brand Tone

Authentic, Rustic, and Professional, emphasizing handcrafted natural products and expert knowledge.

Brand Values

• •Tradition and Craftsmanship
• •Sustainability and Ethical Sourcing
• •Quality and Durability
• •Natural Beauty and Aesthetics

Best Practices

• •Prioritize "Handcrafted" and "Natural": These keywords are at the heart of the brand. Every piece of copy, from product descriptions to social media posts, should reinforce the idea that the products are made with care from natural materials.
• •Use Storytelling to Highlight Tradition: Instead of just listing features, tell the story behind the products. Talk about the "artisanal heritage," the process of coppicing hazel, or the "traditional techniques" used by the craftsmen. This creates an emotional connection and justifies the premium quality.
• •Balance Rustic Charm with Professional Expertise: While the tone is rustic, it's also expert. Use clear, confident language. Provide guides, specifications (like steel thickness), and advice that shows you are specialists in the field.
• •Speak the Language of Gardeners: Use terms that resonate with a gardening audience. Focus on the benefits—"garden privacy," "windproof fencing," "adding height and charm"—to show how your products solve their problems and fulfill their desires.
• •Let Customer Voices Reinforce the Message: Use testimonials and user-generated content in your marketing. Phrases from reviews like "lovely planters," "quality fencing," and "great customer service" are powerful and authentic endorsements that align perfectly with the brand's desired image.

Social Perception

Generally positive, viewed as a reliable provider of high-quality, specialized garden products, offering a positive customer experience and reliable service.

Copy Examples

• •Woven by hand, destined for your garden. Our traditional hazel hurdles bring more than just privacy; they bring centuries of craftsmanship and natural, rustic charm to your outdoor space. Built to blend in and stand strong. #WovenWood #GardenPrivacy #Handcrafted #NaturalGarden
• •Headline: The Lasting Beauty of a Handwoven Garden. Body: Solid fences block the wind, and often break. Our hazel and willow hurdles let the breeze pass through, adding a robust, natural boundary that lasts. Discover the durable, traditional alternative for your garden privacy needs. Shop our screening collection.
• •Engineered to endure the British weather, our Corten steel planters don't just hold your plants—they evolve with your garden. Developing a unique, protective rust patina over time, each planter tells a story of the seasons. A living finish for a living garden.
• •From Our Hands to Your Garden: Discover Traditional Craftsmanship
• •Authentic Craftsmanship, Enduring Quality. Transform your garden with the timeless beauty of handcrafted wood.