Brand Tone

Friendly and Approachable, Stylish and Aspirational, Feminine and Empowering, Community-Oriented, Helpful and Curated

Brand Values

• •Fashion and Self-Expression
• •Quality
• •Customer Experience
• •Confidence and Empowerment
• •Community
• •Curation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., friendly, aspirational, witty, informative) with examples of "do's and don'ts." Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their aspirations, their language, what resonates with them. Woven Threads targets women who appreciate style, quality, and a sense of community. The copy should reflect this.
• •Use Consistent Language and Vocabulary: While avoiding monotony, stick to a core set of words and phrases that reflect the brand's personality. For Woven Threads, words like "curated," "inspire," "empower," "style," "effortless," and "Charlotte" are key.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the aesthetic of the visuals. Woven Threads' bright, stylish imagery is well-complemented by positive, enthusiastic, and fashion-focused text.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they are still aligned with your desired brand tone and values. Solicit feedback if possible.

Social Perception

Locally Valued (Implied), Fashion-Forward and Trendy, Personal and Approachable, Positive Customer Interactions (Inferred from Social Media), Aesthetic Appeal

Copy Examples

• •New Arrival Post (Instagram/Facebook): Stop scrolling! ✋ Your new favorite dress just landed at Woven Threads. ✨ Perfect for sunny Charlotte days and feeling effortlessly chic. Come find your confidence! #WovenThreadsCLT #ShopLocalCharlotte #SummerStyle #NewArrival
• •Website Homepage Banner: Woven Threads: Curated for a Life Well-Lived. Discover pieces that tell your story and empower your unique style. Shop our latest collection of clothing, accessories, and gifts.
• •Email Subject Line (for a sale): Treat Yourself! ✨ Styles You'll Love, Now On Sale at Woven Threads!
• •About Us Snippet (for social media): More than just a boutique, Woven Threads is a mother-daughter dream built on a love for fashion that empowers. We’re here to help you find pieces that make you shine, inside and out! Located in the heart of South End, Charlotte. ❤️ #ShopWovenThreads #CLTboutique #FamilyBusiness
• •Product Description (for a versatile accessory): The only accessory you'll need this season! This [Accessory Name] adds the perfect touch of [Style Adjective e.g., 'boho charm' or 'modern elegance'] to any outfit. Dress it up or down – it’s all about expressing *your* style. How will you wear it? #StyleInspo #WovenThreadsStyle