Brand Tone

Approachable & Friendly, Expert & Professional, Classic & Stylish, Community-Oriented, Confident & Award-Winning

Brand Values

• •Quality Craftsmanship
• •Exceptional Customer Service
• •Personal Approach
• •Heritage & Timeless Style
• •Community & Relationships
• •Trust & Integrity

Best Practices

• •Emphasize Personal Connection: Always write as if speaking to an individual, maintaining a friendly, welcoming, and helpful tone. Use "you" and "your" to make it customer-centric.
• •Highlight Quality and Craftsmanship: Consistently mention the quality of materials, the expertise in tailoring, and the careful selection of brands. Use descriptive words that evoke a sense of premium quality and durability.
• •Showcase Expertise with Humility: While highlighting awards and expertise, maintain an approachable tone. Offer advice and guidance rather than being prescriptive. The goal is to empower the customer.
• •Weave in the Heritage and Story: Subtly incorporate the brand's history, its roots in Durham, and the family-run aspect to build trust and a sense of tradition.
• •Maintain a Consistent Visual and Verbal Language: Ensure that the language used in all communications aligns with the visual branding (e.g., sophisticated imagery paired with refined but approachable text). Keep a glossary of key brand terms and phrases to ensure consistency across all writers or platforms.

Social Perception

Highly Regarded Locally, Go-To for Tailoring & Special Occasions, Friendly & Welcoming, Knowledgeable & Expert, Value for Money, Trustworthy

Copy Examples

• •Headline (Website/Social Media): "Beyond the Seam: Crafting Your Signature Style. Woven Durham – Award-Winning Tailoring and Menswear."
• •Social Media Post (Instagram - accompanying an image of a well-dressed customer): "It's more than just a suit; it's the confidence you wear. We love helping gentlemen like [customer tag, if applicable] find their perfect fit and express their unique style. Visit us on Elvet Bridge for your personal consultation. #WovenDurham #MensStyle #Tailoring #DurhamFashion #PersonalService"
• •Email Subject Line (Promotion): "Elevate Your Everyday | Discover New Classics at Woven Durham" Email Body Snippet: "At Woven Durham, we believe that quality and personal service make all the difference. Explore our latest collection of timeless menswear, from impeccably tailored suits to versatile casual wear. Our team is here to offer expert advice and help you build a wardrobe that truly reflects you. Because great style is woven into the details."
• •Product Description (For a Made-to-Measure Suit): "Experience the art of true personalisation with a Woven Durham Made-to-Measure suit. Select from the finest British and European fabrics, and let our expert tailors guide you in crafting a garment that is uniquely yours – in fit, style, and character. It's not just a suit; it's a statement of enduring quality and personal expression. Book your private consultation today."
• •About Us Snippet (Website): "Founded in 2010, Woven Durham isn't just a menswear store; it's a destination for gentlemen who appreciate quality craftsmanship, timeless style, and a truly personal shopping experience. With over 15 retail awards to our name, our passion for kitting out Durham in the sleekest tailoring and offering exceptional service remains at the heart of everything we do. Come in, have a chat, and let us help you discover your perfect look."