Brand Tone

Sophisticated & Elegant, Honest & Authentic, Timeless & Modern, Purposeful & Considered, Inspiring & Evocative

Brand Values

• •Honesty
• •Simplicity
• •Quality
• •Longevity/Timelessness
• •Innovation
• •Collaboration
• •Responsibility/Sustainability
• •Functionality

Best Practices

• •Emphasize 'Honest Design' and Quality: Consistently use language that reflects transparency about materials, craftsmanship, and the enduring nature of the products. Words like 'genuine,' 'meticulous,' 'lasting,' and 'quality' should be staples.
• •Maintain a Sophisticated yet Accessible Voice: The tone should be elegant and refined, but not exclusionary. Avoid overly technical jargon unless speaking to a purely professional audience. Focus on the feeling and atmosphere the designs create.
• •Highlight Timelessness over Trends: Position WOUD as a brand that offers enduring style. Use phrases like 'timeless appeal,' 'beyond seasons,' 'designed for longevity,' and 'modern classics.'
• •Speak to Purpose and Emotion: Connect the designs to the user's life and the emotions they evoke—comfort, serenity, inspiration, connection. Explain how the furniture serves a purpose beyond just utility.
• •Incorporate Scandinavian Design Principles (Subtly): While international, WOUD is rooted in Scandinavian design. Words like 'simplicity,' 'minimalism,' 'functionality,' and 'natural materials' can be woven in to reinforce this identity, without being cliché. Ensure the language reflects the clean lines and uncluttered aesthetic of the products.

Social Perception

WOUD is generally perceived as a high-quality, design-focused brand that embodies modern Scandinavian aesthetics. Customers and design enthusiasts appreciate the minimalist yet warm and inviting style of their furniture and accessories. The brand is seen as a purveyor of timeless pieces that are built to last, aligning with a desire for more sustainable and thoughtful consumption. Their collaborations with diverse designers are recognized as bringing fresh perspectives to the Scandinavian design tradition. The emphasis on 'honest design' and quality materials resonates with consumers looking for authenticity and enduring value. They are considered a reputable name in contemporary design, offering pieces that can elevate interior spaces.

Copy Examples

• •Headline: Enduring Simplicity. Designs for Life. Body: At WOUD, we believe in furniture that transcends trends. Crafted with honesty and precision, each piece is an invitation to create spaces that are both serene and soulful. Discover design that is made for you, and made for use—forever. [Inspired by 5, 8, 13, 17, 31]
• •Headline: The Art of Honest Materials. Body: We meticulously select materials for their inherent beauty and lasting quality. From warm oak to tactile textiles, our designs celebrate the essence of Scandinavian craftsmanship, bringing timeless elegance and purposeful function to your home. [Inspired by 2, 3, 5, 15]
• •Headline: WOUD: Looking Ahead, Rooted in Heritage. Body: We collaborate with visionary designers to reinterpret the Scandinavian tradition for a new era. Explore a collection where innovation meets timelessness, and every piece tells a story of quality, simplicity, and a love for honest design. [Inspired by 2, 5, 17, 19]
• •Headline: Curated for Comfort. Designed for Connection. Body: Your home should be a sanctuary. Our collection of furniture, lighting, and accessories is thoughtfully designed to evoke feelings of comfort and create spaces that inspire connection. Experience the quiet beauty of WOUD. [Inspired by 2, 17, 24]
• •Headline: Beyond the Object: Design with Purpose. Body: For WOUD, design is more than form; it's about creating meaningful interactions and lasting value. Our commitment to aesthetic sustainability means each piece is crafted for longevity, blending innovative function with enduring style. [Inspired by 4, 10, 14, 16, 38]