Brand Tone

Empowering & Confident, Innovative & Performance-Driven, Youthful & Energetic (initially), Evolving to Determined & Purposeful, Direct & Aspirational, Community-Focused & Inspiring

Brand Values

• •Empowerment (especially female athletes)
• •Innovation & Quality
• •Challenging Conventions
• •Individuality & Self-Expression
• •Sustainability & Ethical Production
• •Community & Connection
• •Perseverance & Passion

Best Practices

• •Speak Authentically From the "By Swimmers, For Swimmers" Perspective: Always ground the copy in the lived experience and needs of swimmers. Use language that resonates with their dedication, challenges, and triumphs.
• •Prioritize Empowerment and Confidence: Every piece of copy should aim to uplift and inspire. Focus on how Wotter products help athletes feel strong, capable, and expressive.
• •Highlight Innovation with Purpose: When discussing technical features, connect them back to tangible benefits for the swimmer (e.g., "oversized hood for ponytails" isn't just a feature, it's a solution that shows understanding).
• •Maintain a Challenger Spirit (When Appropriate): Don't be afraid to gently challenge outdated norms in athletic gear, reinforcing Wotter’s role as an innovator and advocate, especially for female and independent athletes.
• •Infuse with Passion and Community: Convey the brand's genuine love for the sport and its commitment to the swimming community. Use inclusive language that invites connection and shared experience (e.g., "SwimHERs," "indy swimmer community").

Social Perception

Pioneering & Purpose-Driven, By Swimmers, For Swimmers, High-Quality & Functional, Inspirational, Focused (Potentially Niche)

Copy Examples

• •Headline: Don't Just Swim. *Wotter.* Body: Your dedication deserves gear that works as hard as you do. Our Next Gen Parka isn't just about warmth; it's about empowering every stroke, every practice, every win. Designed by swimmers, for the champion in you. #WotterProofYourPerformance
• •Social Media Post: Tired of unisex gear that misses the mark? So were we. That's why Wotter was born – to create performance swim gear that celebrates your strength and unique style. Dive in with confidence. #WotterGear #FemaleForward #SwimPowerment
• •Product Description Snippet (for a new product): Engineered for the relentless pursuit of your personal best. The [New Product Name] combines cutting-edge, sustainable materials with athlete-driven design. Because breaking barriers starts with gear that believes in your potential. #DefyConvention #WotterInnovation
• •Email Subject: Ready to Ink Your Style on the Water? Email Body Preview: At Wotter, we see you – the dedicated, the daring, the independent swimmer. Discover gear that’s as bold and unique as your journey. Let's make waves together.
• •Brand Story Snippet: We didn't just see a gap in swim gear; we saw a chance to uplift a community. Wotter: Fueling your passion, amplifying your voice, and championing every athlete who dares to be different. #WotterStory #MoreThanGear