Brand Tone

Enthusiastic, Passionate, Innovative, Tech-Focused, Community-Oriented, Direct, Informative, Confident, Slightly Edgy/Bold

Brand Values

• •Innovation
• •Quality
• •Safety
• •User-Friendliness/Customer Focus
• •Community Engagement
• •Responsibility (implied)

Best Practices

• •Develop a Brand Voice Chart: Clearly define WOTOFO's personality traits (e.g., innovative, passionate, expert, approachable, bold), corresponding tones (e.g., enthusiastic, informative, confident, friendly, direct), and provide 'do's and don'ts' for language use. This ensures everyone creating content understands the brand voice.
• •Prioritize the Vaper's Perspective: Always write with the vaper in mind. Use language they understand, address their needs and pain points, and celebrate their passion for vaping. Highlight user benefits over just technical features.
• •Stay Authentic and Passionate: Let the genuine enthusiasm for vaping and innovation shine through in the copy. Avoid overly corporate or sterile language. Share the 'why' behind WOTOFO's products and mission.
• •Encourage Community Interaction in Copy: Actively invite engagement, ask questions, and use user-generated content (with permission) to foster a sense of belonging. Frame copy as a conversation with the community.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's a tweet, a product description, a YouTube video script, or a customer service response. Regular internal reviews and training on brand voice can help achieve this.

Social Perception

Generally Positive for Innovation and Rebuildables, Known for Collaborations, Mixed Perceptions on Newer Product Lines (e.g., Disposables), Appreciation for Included Accessories, Concerns about Consistency/QC on Some Products, Seen as a Significant Player

Copy Examples

• •Headline (New Product Launch): Unleash the Flavor: Introducing the [New Product Name]. Engineered for vapers, by vapers. Experience the WOTOFO difference.
• •Social Media Post (Community Engagement): What's on your build deck today, WOTOFO fam? Share your setups using #WotofoBuilds! We're always amazed by your creativity. Let's celebrate the art of vaping, together.
• •Product Description Snippet (Highlighting Innovation): Beyond the ordinary. The [Product Feature] on our new [Product Name] isn't just an upgrade, it's a revolution in [Specific Benefit, e.g., coil performance/flavor delivery]. Crafted with precision, driven by passion.
• •Email Subject Line (Promotional): Build, Vape, Elevate. Your Next Favorite WOTOFO Awaits.
• •About Us Snippet (Emphasizing Values): At WOTOFO, it's more than just vape gear. It's about pioneering innovation, demanding quality, and championing safety for a community we proudly belong to. Join us in shaping the future of vaping.