Brand Tone

Innovative & Tech-Forward, Empowering & Confident, Trendy & Youthful, Helpful & Educational, Aspirational yet Accessible

Brand Values

• •Innovation & Technology
• •Efficiency & Convenience
• •Quality & Safety
• •Empowerment
• •Sustainability
• •Customer-Centricity (aspirational)

Best Practices

• •Lead with Innovation and Efficiency: Always highlight the technological aspect (R-SLM™, soft magnet) and the time-saving, ease-of-use benefits. Use words like 'revolutionary,' 'seconds,' 'effortless,' 'smart.'
• •Maintain an Empowering and Confident Voice: Frame the product as a tool for self-expression and confidence. Use positive, uplifting language that speaks to the user's desire to look and feel their best.
• •Stay Visually Descriptive and Aspirational: Use language that evokes the beautiful, glamorous results the lashes provide, aligning with the visual content on platforms like Instagram and TikTok.
• •Acknowledge and Address the Learning Curve (Subtly): While emphasizing ease, subtly weave in reassurance or direct users to tutorials. This shows an understanding of potential customer hurdles without undermining the 'easy' core message (e.g., 'Master the art of instant lashes!')
• •Incorporate Social Proof and Trendiness: Reference the viral nature, user love (where appropriate and genuine), and the modern appeal of the product, especially when targeting TikTok/Instagram audiences. Use relevant hashtags that reflect trends and community.

Social Perception

Viral Sensation, Innovative but with a Learning Curve, Hit or Miss, Pricey Investment, Generally Positive on Product Concept

Copy Examples

• •Headline: Lash Goals? Nailed in Seconds. No Glue, All Glam. Body: Ditch the messy glue and endless appointments. WOSADO’s revolutionary magnetic lashes snap on for instant, effortless beauty. Level up your look, your way. #WosadoMagic #LashRevolution #TechBeauty
• •Headline: Your Beauty Routine Just Got an Upgrade. Body: Introducing the future of lashes. WOSADO's R-SLM™ tech means flawless, comfortable lashes that last. Simple to apply, stunning to see. Ready for your close-up? #EffortlessGlam #WosadoLashes #InnovationInBeauty
• •Headline: Confidence Looks Good on You. (So Do These Lashes). Body: Feel empowered every day with lashes that enhance your natural beauty without the fuss. WOSADO: Smart tech, stunning results. Because you deserve to shine. #BeautyTech #WosadoConfidence #MagneticAppeal
• •Headline: TikTok Made You Try It? You Won't Regret It. Body: Join the viral sensation and discover why everyone’s obsessed with WOSADO magnetic lashes. Easy, reusable, and oh-so-gorgeous. Get your pair and see the hype for yourself! #ViralBeauty #WosadoHype #MagneticLashes
• •Headline: Less Time on Makeup, More Time Being Fabulous. Body: WOSADO magnetic lashes mean you’re just seconds away from a show-stopping gaze. Our innovative design is all about efficiency and impact. Get ready to conquer your day, effortlessly. #SmartBeauty #LashGoalsAchieved #WosadoOfficial