Brand Tone

Welcoming, Friendly, Family-Oriented, Enthusiastic, Engaging, Community-Minded, Quality-Conscious

Brand Values

• •Family
• •Quality
• •Local Sourcing & Community
• •Customer Experience
• •Growth and Innovation
• •Creating Memorable Experiences

Best Practices

• •Emphasize "Family and Community First": Always weave in the family-run aspect and the connection to the local community and produce. This builds trust and a sense of belonging.
• •Maintain a Warm, Welcoming Voice: Use inviting language. Words like "welcome," "join us," "your family," "we're excited to share" help create a friendly and approachable tone.
• •Showcase Quality with Enthusiasm: Don't just state quality; describe it. Use vivid adjectives for food ("delicious," "mouth-watering," "freshly-picked") and experiences ("magical," "incredible," "unforgettable").
• •Be Actively Engaging on Social Media: Continue the lively and responsive interactions seen on TikTok and Facebook. Ask questions, run polls, and respond to comments promptly and personably to foster a sense of community.
• •Highlight Value and Experience: While showcasing quality, also emphasize the value for money and the overall experience – whether it's a family day out, a delicious meal, or a magical event. Ensure messaging conveys that Worzals offers more than just products, but enjoyable experiences.

Social Perception

Highly Positive Destination, Excellent Food and Value, Family Favourite, Event Hotspot, Community Asset, Responsive and Proactive

Copy Examples

• •Gather the family for a Worzals weekend! Delicious treats in our Bar & Grill, fresh finds in the Farm Shop, and beautiful blooms in the Garden Centre. Creating local family memories, one visit at a time.
• •Get ready for spooktacular fun at Rusty's Great Pumpkin Patch! 🎃 Pick your perfect pumpkin, enjoy thrilling activities, and make magical autumn memories. Book your adventure at Worzals today!
• •Taste the best of [Local Area]! Our Farm Shop is brimming with locally sourced produce, award-winning butchery, and delightful deli treats. Support local, taste quality, love Worzals.
• •Dine for less, delight in more! Try our Super Savers Menu at Worzals Bar & Grill – 2 delicious courses for just £19.95, Mon-Thurs. Flavour, value, and a warm welcome await.
• •Bring the Worzals charm home. Explore our 'Worzals At Home' collection for unique interior pieces that add a touch of countryside elegance to your space. Style your home with love, from Worzals.