Brand Tone

Empathetic, Supportive, Positive, Uplifting, Child-Friendly, Engaging, Informative, Trustworthy

Brand Values

• •Child-Centricity
• •Innovation & Quality
• •Empathy & Mission-Driven
• •Giving Back
• •Making Difficult Journeys Better

Best Practices

• •Embrace the "Why": Always circle back to the founding story and the mission of making difficult journeys better. This empathetic core should infuse all communications.
• •Speak to Both Parent and Child: Use language that reassures parents (comfort, safety, effectiveness) while also using words and imagery that excite and engage children (fun, adventure, cool designs).
• •Show, Don't Just Tell: Utilize vibrant visuals, user-generated content (with permission), and testimonials to showcase the positive impact of the patches and the happiness of the children using them.
• •Maintain Positivity and Hope: Even when discussing medical conditions, frame the narrative around solutions, improvement, and the positive outcomes of patching therapy.
• •Be a Resource: Continue to provide helpful information, support, and a sense of community for families navigating amblyopia and other conditions requiring patches. This builds trust and reinforces the caring aspect of the brand.

Social Perception

Positive, Problem-Solver, Trustworthy, Caring, Innovative

Copy Examples

• •Headline: Patching Time? Let's Make it Adventure Time! Body: Say goodbye to patching battles! Our See Worthy patches turn a medical necessity into a moment of fun. With super comfy materials and designs your little hero will love, they'll actually *want* to wear their patch. Explore our colorful collections today! Call to Action: Discover Fun Patches!
• •Headline: Gentle on Skin, Big on Fun. That's See Worthy. Body: We know the skin around your little one's eyes is delicate. That's why our See Worthy patches are made with breathable, hypoallergenic materials and a gentle adhesive that comes off without the ouch. Plus, with so many cool designs, patching becomes a way to express their awesome personality! Call to Action: Shop Gentle Patches
• •Headline: From One Patching Parent to Another: We Get It. Body: Our journey started just like yours – with a child who needed to patch. We created See Worthy to make that journey a little brighter and a lot more comfortable. Join our community of happy patchers and see the See Worthy difference. Call to Action: Read Our Story
• •Headline: Empowering Little Eyes, One Awesome Patch at a Time. Body: See Worthy patches are more than just eye covers; they're confidence boosters! Designed for comfort and created for fun, we help kids embrace their patching journey and see a clearer future. Kid-approved and ophthalmologist-endorsed. Call to Action: Find Your Patch Power
• •Headline: Shark Tank Saw Our Vision! Making Patching Positive for Kids Everywhere. Body: We took our mission to Shark Tank to spread the word about See Worthy! Our innovative, kid-friendly eye patches are changing the game for families dealing with amblyopia. Comfortable, breathable, and undeniably fun – because every child deserves to feel 'see worthy'! Call to Action: As Seen on Shark Tank - Shop Now!