Brand Tone

empathetic, supportive, gentle, comforting, and educational.

Brand Values

• •Child Well-being
• •Tradition & Cultural Heritage
• •Handmade & Ethical Production
• •Comfort & Peace
• •Emotional Expression
• •Authenticity

Best Practices

• •Use Empathetic & Gentle Language: Consistently choose words that convey understanding, care, and softness (e.g., "gentle," "comfort," "peace," "listen," "share," "ease").
• •Emphasize Story & Tradition: Weave the Mayan legend and Guatemalan heritage into product descriptions and social media posts to highlight authenticity and cultural value.
• •Focus on the Benefit for the Child/User: Frame the product's purpose around alleviating worries, promoting calm, and supporting emotional well-being.
• •Maintain a Reassuring & Positive Voice: Avoid fear-based marketing. Instead, focus on the positive outcome and the comfort the dolls provide.
• •Be Mindful of Inclusivity & Respect: When discussing cultural origins, ensure the language is respectful and accurately represents the tradition. Highlight ethical production and support for artisans.

Social Perception

The public generally perceives Worry Dolls and the concept of worry dolls positively as a gentle, culturally rich tool for emotional support, especially for children.

Copy Examples

• •Whisper your worries to a tiny friend. Our authentic Guatemalan Worry Dolls are handmade with love to bring comfort and peaceful sleep to your little one.
• •Share the ancient Mayan secret to a calm mind. Each Worry Doll carries generations of tradition, ready to listen to your child's troubles and ease their heart.
• •Help your child find a gentle way to express their feelings. Worry Dolls are more than just dolls; they're tiny, caring companions for big emotions.
• •Ethically crafted by Mayan artisans, our Worry Dolls support communities while bringing a touch of handmade magic and serenity into your home.
• •Is bedtime a struggle? Introduce the gentle ritual of Worry Dolls. A comforting tradition to help little dreamers let go of their day's anxieties and rest easy.