Brand Tone

Authentic, Passionate, Educational/Informative, Appreciative/Serene, Professional yet Approachable

Brand Values

• •Beauty: A core value is the pursuit and capture of beauty in the natural world and everyday scenes.
• •Craftsmanship/Skill: Dedication to the technical skill of oil painting and the tradition of representational art.
• •Authenticity/Passion: Creating art that is a genuine expression of the artist's vision and passion.
• •Sharing Knowledge: A willingness to teach and share his artistic process and insights with others through workshops and online content.
• •Connection with Nature: Many works are plein air, emphasizing a direct connection and response to the natural environment.
• •Legacy/Timelessness: Implied through the choice of medium (oil painting) and the focus on classical subjects and techniques, aiming to create lasting works.

Best Practices

• •Speak from the Artist's Voice: Write as Kevin Worley would speak – use "I" and "my" when sharing personal insights or experiences. Maintain a tone that reflects his passion for art and his appreciation for beauty.
• •Focus on Light, Atmosphere, and Emotion: Use descriptive language that evokes the visual and emotional qualities of the artwork. Words like "light," "glow," "atmosphere," "serenity," "vibrancy," and "tranquility" align with the brand's essence.
• •Share the Process and Inspiration: Offer glimpses into the "why" and "how" behind the art. Whether it's the inspiration for a plein air piece or a technical insight, this builds authenticity and connection.
• •Be Encouraging and Educational (especially for workshops/teaching content): When promoting educational offerings, adopt a supportive and knowledgeable tone. Emphasize the joy of learning and artistic growth.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the visual nature of the art. Let the artwork speak, and use words to enhance the viewer's understanding and appreciation, rather than overshadowing the visuals. Keep descriptions clear, evocative, and concise.

Social Perception

Talented Artist, Inspiring Teacher, Creator of Beauty, Genuine and Passionate, Professional & Trustworthy

Copy Examples

• •Instagram Post (New Painting): "Chasing the fleeting light this evening. There's a certain magic in the way the last rays of sun kiss the landscape. This new 8x10 oil on linen, 'Golden Hour Glow,' attempts to capture that fleeting moment of warmth and tranquility. Hope it brings a bit of peace to your feed. Available now on the website (link in bio)."
• •Workshop Promotion: "Unlock your potential in plein air painting. Join me for a 3-day immersive workshop where we'll explore the secrets to capturing light, color, and atmosphere directly from nature. I believe everyone has a unique voice to discover in art, and I'm passionate about helping you find yours. Spaces are limited – learn more and register via the link in bio."
• •Email Newsletter Snippet (Studio Insights): "From the Easel: This week was about embracing the subtle shifts in color as spring begins to unfold. It's a constant reminder that observation is key to capturing the essence of a scene. I'm excited to share some new studies with you soon. What are you observing in the world around you?"
• •Product Description (Print): "Bring the serene beauty of 'Coastal Morning' into your home. This fine art print captures the soft light and tranquil atmosphere of an early morning by the sea, meticulously reproduced from the original oil painting. A timeless piece to evoke calm and wonder."
• •Blog Post Introduction: "The journey of an artist is one of constant learning and rediscovery. Today, I wanted to share some thoughts on the importance of embracing challenges in our creative practice. It's through these moments of pushing beyond our comfort zone that true growth occurs..."