Tono de Marca

Vibrant, Affirming, and Youthful; encouraging and celebratory, casual, personal, and community-focused, reflecting the founder's personal mission.

Valores de Marca

• •Inclusivity
• •Self-Expression and Creativity
• •Authenticity
• •Community

Mejores Prácticas

• •Every piece of copy should connect back to the core values of inclusivity, self-expression, and community, reinforcing the brand's mission.
• •Employ positive, encouraging, and celebratory language, using phrases like "celebrate you," "your sparkle," and "shine bright."
• •Actively feature user-generated content, use inclusive pronouns, and address the community directly to foster a sense of shared, safe space.
• •Utilize the "sparkle" metaphor, applying words related to light, glitter, and shining not only literally but also metaphorically for customer personalities and confidence.
• •Maintain authenticity by continuing to share the founder's story and emphasizing the handmade aspect of the products to differentiate from larger corporations.

Percepción Social

A niche, mission-driven entity, positively viewed within its target community as authentic and inclusive. Outside this niche, it has low visibility and can be confused with other businesses. Perceived as a small, handmade business with a strong, heartfelt mission.

Ejemplos de Copy

• •Your sparkle is revolutionary. ✨ @[username] is lighting up the world in our 'Kind Of Me' Lashes, and we are OBSESSED. This is what we mean by beauty without boundaries. Keep shining, keep creating, keep being you. #WorldOfSparkle #LGBTQBeauty #ExpressYourself
• •More Than Makeup. It's a Movement. Welcome to your safe space to sparkle.
• •Unleash your inner light with our 'Cosmic Dust' Lip Gloss. Each swipe is packed with multi-dimensional, handmade glitter for a sparkle that’s uniquely you. Vegan, cruelty-free, and created for every identity. Dare to dazzle.
• •Tired of beauty brands that don't get it? We are a brand by and for the LGBTQ+ community. At World of Sparkle, we celebrate you. Our handmade cosmetics are designed for fearless self-expression. Join a community where your creativity shines. Shop our collection now.
• •Ready to sparkle? Your weekly dose of inspo is here.