Brand Tone

Inspirational, Spiritual, and Gentle

Brand Values

• •Authenticity
• •Well-being
• •Spirituality
• •Quality & Intention
• •Community

Best Practices

• •Lead with "Why": Always connect the copy back to the brand's purpose—helping people on their spiritual journey. Start with the feeling, the intention, or the "why" behind the product before detailing the "what".
• •Use Empathetic Language: Employ a gentle, supportive, and understanding tone. Use words like "your," "journey," "we," and "us" to create a sense of shared experience and community.
• •Embrace Storytelling: Weave the founder's story and the intention behind each product into the copy. People connect with narratives, and this is the brand's most authentic asset.
• •Educate, Don't Just Sell: Position the brand as a source of spiritual knowledge. Create content that teaches followers about crystals, energy, and self-care rituals. This builds trust and authority.
• •Maintain Visual and Verbal Consistency: Ensure the serene, mystical aesthetic of the visuals is matched by calm, inspirational, and high-vibrational language across all platforms, from product descriptions to social media replies.

Social Perception

Trusted and authentic niche brand within the spiritual and wellness community; viewed as a tool for self-care and spiritual practice, with effective, beautifully crafted, and intentionally made products.

Copy Examples

• •Feel your energy shift. Our 'Clarity' Aura Spray, infused with fluorite and charged with reiki, is crafted to cut through mental fog and welcome pure, focused intention. Mist it around your space before meditation or work to create a sanctuary of clear thought. What are you seeking clarity on today? ✨ #WorldofFIAN #AuraSpray #EnergyHealing
• •The 'Sacred Space' Aura Spray was born from a desire to carry a sense of peace with me, wherever I went. It’s a harmonious blend of lavender and sage, with an amethyst crystal heart to soothe the spirit. Each bottle holds an intention—to cleanse your aura and your surroundings, transforming any room into a haven of tranquility. Let it be your ritual for calm.
• •Is your energy feeling heavy today?
• •Struggling to find balance in a chaotic world? Your energy field absorbs everything around you. Our reiki-infused Aura Sprays are designed to cleanse, protect, and realign your personal vibration. Tap into a more harmonious you. Discover the collection.
• •A Beginner's Guide to Aura Cleansing: 3 Simple Rituals for Daily Protection