Brand Tone

Fun & Lighthearted, Community-Focused & Inclusive, Enthusiastic & Passionate, Accessible & Unpretentious, Playful & Quirky

Brand Values

• •Community
• •Inclusivity
• •Fun
• •Passion (for coffee/AeroPress)
• •Accessibility
• •Creativity & Experimentation
• •Global Connection

Best Practices

• •Embrace the Fun: Always inject a sense of enjoyment and lightheartedness. Use playful language, emojis where appropriate, and don't be afraid of a little quirkiness. The core rule is to "Have Fun," so let that shine.
• •Champion Community: Highlight the people, the connections, and the shared passion. Use inclusive language ("you," "we," "us," "coffee lovers") and encourage interaction.
• •Keep it Accessible & Unpretentious: Avoid overly technical jargon unless explaining a specific recipe in context. Emphasize that anyone can participate and enjoy the WAC, regardless of their coffee expertise.
• •Be Enthusiastic & Passionate: Let genuine excitement for coffee, AeroPress, and the competition itself come through in your words. Use vibrant and energetic language.
• •Stay Authentic & Grassroots: Reflect the WAC's humble origins and fan-driven nature. Be transparent, down-to-earth, and celebrate the creativity of the competitors. Share stories and recipes from the community.

Social Perception

Positive & Beloved, Unique & Refreshing, Grassroots & Authentic, Celebratory & Energetic, Innovative

Copy Examples

• •Headline: Got an AeroPress? Got a Recipe? You’re halfway to legendary. Plunge into the World AeroPress Championship! Body: Join a global crew of coffee fanatics who believe brewing should be a blast. Whether you're a kitchen counter champion or a seasoned pro, WAC is your stage. Let’s make some amazing coffee and even better memories! #WAC #AeroPressAdventure #CoffeeCommunity
• •Social Media Post: Warning: May spontaneously brew coffee and make new friends. 😉 The World AeroPress Championship isn't just about the perfect cup; it's about the awesome people you'll meet along the way. Find your local event and let the good times (and good coffee) roll! Link in bio for how to join the fun. #AeroPressChamps #GlobalCoffeeParty #BrewAndBefriend
• •Event Promotion: Forget stuffy competitions. Think epic coffee party! 🥳 The World AeroPress Championship is landing in [City Name]! Expect killer brews, high fives, and a global vibe. All you need is your AeroPress and a love for good coffee. Ready to plunge in? #WorldAeroPressChampionship #[CityName]Coffee #SeriousFun
• •Call for Competitors: Your AeroPress. Your killer recipe. Global glory. Sounds good, right? The World AeroPress Championship is calling all coffee dreamers, kitchen experimenters, and flavor chasers. No pro card needed, just pure passion. Sign up and show the world your brew! #AeroPress #CoffeeCompetition #BeALegend
• •Website About Us Snippet: It started with a simple question: 'Who can brew the best AeroPress coffee?' Turns out, a LOT of people wanted to find out! From a tiny room in Oslo to a global community, the World AeroPress Championship is where coffee lovers unite for fun, friendship, and the thrill of the plunge. Come join our beautifully chaotic coffee family.